New ‘Don’ Takes the Helm at Yorkshire Mafia

New ‘Don’ Takes the Helm at Yorkshire Mafia


The Yorkshire Mafia (YM), one of the largest networks of senior professionals in the country, has promoted Kate Hutchinson to General Manager, appointed Alice Marsh as Commercial Events Manager and welcomed back Tara Halfpenny to the growing team.

Having worked for the company for nine-months, and most recently taking a lead role in the organising and coordinating of the Buy Yorkshire Conference, the largest business to business event in the North, Kate will now take responsibility for the growing schedule of events that the YM hosts every year.

She comments: “There is no other business like the YM. Things change every single day and no two days are ever the same. I’m the kind of person that needs a challenge, so taking on the position of General Manager is absolutely perfect for me.

“I very much believe in the philosophy behind the YM, which is that we are all stronger together. Creating and managing an ever-evolving events programme, which not only rivals all others but encourages thousands of people to meet and to do business, makes this job even more exciting.”

Providing further infrastructure and resource for the team, as it continues to develop its already extensive programme of events, will be Alice Marsh and Tara Halfpenny.

Having a wealth of experience and transferable skills, Alice has already proven that she is more than capable of working within a fast-paced and demanding environment. Having previously worked for the company for 18-months, Tara will join Alice as the duo facilitate planned activities and engage with some of the most prolific entrepreneurs and most widely recognised brands in the world.

Alice comments: “Working for an organisation like the YM, everything happens at a million miles an hour which keeps us all on our toes and means that every day brings with it a different challenge! The best thing about my new role is that I have been able to build on my previous experience and so to do what I enjoy and be a part of the Yorkshire Mafia is really exciting!”

Tara comments: “It feels good to be back. We are a real family at the YM and when we get our heads together we know that we can make great things happen. I’m very much looking forward to working on the programme that we have in place and to making it even bigger and better next year.”

The Yorkshire Mafia launched in 2008 as a LinkedIn Group after founder, Geoff Shepherd, became tired of traditional approaches to networking which were fundamentally focused on sales, as opposed to relationships.

Almost ten years on, the Group now has more than 22,000 senior business representatives as pre-approved members. The Buy Yorkshire Conference attracts some 5,000 delegates each year and has attracted an unrivalled speaker line-up to include some of the world’s leading brands and businesses.

For further details about the YM, please visit