Home Marketing & PR New financial advisory acquisition firm vows to challenge industry norms

New financial advisory acquisition firm vows to challenge industry norms


A new firm set to disrupt the traditional stereotypes surrounding how Financial Advisory (FA) acquisition brokers work, has been established in West Yorkshire.

Already shaking up the headhunting scene, Leeds-headquartered City & Capital Group aims to revolutionise the business model of the modern finance marketplace even further.

The launch of City & Capital Acquisitions will offer a consultative approach for buyers and sellers of FAs across the UK and is headed up by Victoria Hicks, chartered financial planner, and former owner of a directly authorised IFA firm.

Combining 12 years of industry practise, significant experience of running an IFA firm, and a genuine passion for the industry, City & Capital Acquisitions has been borne from Victoria’s desire to offer a more holistic approach to those looking to grow their businesses, build an exit strategy or succession plan.

She recognised that finding a representative with the breadth of experience needed to oversee the process is vital. In turn, many seek a partner which places equal value on both the financial and emotive outcomes of all parties.

Victoria Hicks, director of City & Capital Acquisitions – part of The City & Capital Group – explained: “As a chartered financial planner – with personal knowledge of both acquiring and being acquired – I’ve experienced first-hand what it’s like to be on both sides of the acquisition process. It’s vital that our industry has a real sense of conscience and puts what’s best for those involved above all else. This starts with a true understanding of the requirements of all parties – both in the present and future.

“I’ve set and achieved strong goals with respect to the operational elements of my career as a business owner. And, given the level of activity expected within this arena over the coming years, I want to help others realise their own ambitions – whether that be through buying or selling.

“As well as having an acquisitions department, we appreciate that growth or exit strategies are not necessarily about buying or selling a firm,” continued Victoria. “As such, we have knowledgeable staff across both our headhunt and recruitment divisions – to offer a more holistic growth service.

“Following the successful sale of my business, I feel so fortunate to have the opportunity to work with other like-minded company owners and assist with growing those firms that are offering a great proposition to clients.

“It’s all too easy to say a ‘one-size-fits-all approach’ doesn’t work – but it’s another thing challenging that norm and establishing a new ethos. This is where our consultative approach – combined with my recent experiences – will set us apart.”

Benchmarking achievements on the satisfaction of both the buyer and seller six months down the line – rather than the number of deals brokered – the company will take the time to understand the nuances of each client, acting as an extension of the team.

As Victoria concludes: “I’ll judge our success on how happy the buyers and sellers are six months or a year down the line – rather than on completed sales. I want to hear that, through our consultative approach, we have really understood the firms involved, and helped to grow and expand businesses with happy staff and happy clients.”

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