Home Appointments & Contracts New partnerships signal further US expansion for Warrington e-learning company

New partnerships signal further US expansion for Warrington e-learning company

Learning Heroes

A fast-growing e-learning company is set for further US expansion through a series of new distribution deals.

UK based Learning Heroes has signed new partnership deals with TalentLMS, Docebo and Education Blackbaud.

The e-learning company has already established a presence in the North American market through its partnership strategy, signing deals with major international course distributors including Cornerstone, Open Sesame and Instructure.  Learning Heroes courses have also seen take-up in the US through its multinational client base thatincludes Ford, KFC, Virgin and Kellogg’s.

The company, whose mission is to “save the world from boring e-learning”, is known for its short, sharp content including animated videos, which can be accessed from any device and location and its one-level pricing model.


CEO Adam Kara said the company had reinvented corporate learning content for the YouTube generation and aimed to make training more relevant, engaging and fun.

He says: “We set out to save the world from boring e-learning by offering shorter, sharper content more suited to today’s needs, and a simpler, subscription-based pricing model. We didn’t realize we had created a new model until someone compared us to Netflix.

“Call it disruption but in truth, all we are doing is producing courses which we would enjoy ourselves and treating customers how we would like to be treated. The most important thing is that customers love it, as the growth of the company shows.”

On Learning Heroes’ US plans Adam says: “We’ve had an overwhelming positive response from distributors, companies and end-users to our approach. E-learning is ripe for change on both sides of the Atlantic and we want to be leading the transformation of the industry in Europe and North America.

“The partnership strategy we’ve been pursuing is working well and we’ll be looking for new distribution deals moving forward.”

Learning Heroes offers subscribers 180 modules and more than a 1,500 blended learning courses in its content library – new courses are added weekly based on customer suggestions which come at no extra cost.

Established in 2015, Learning Heroes now has over 300 businesses subscribers in the UK, US and Australia and is on course to treble its income for the third year running and achieve subscription sales of nearly $4m (more than £3m) in 2017.