Home Food & Drink nibnibs Not Too Naughty Announces Booths As First Retail Stockist

nibnibs Not Too Naughty Announces Booths As First Retail Stockist

nibnibs Not Too Naughty cookies

A brand-new line of healthy cookies is coming to Booths this January. With less than 90 calories per pack, nibnibs ‘Not Too Naughty’ cookies are one of the most indulgent and nutritious options on the market. The Booths listing marks a significant step for nibnibs into the retail space, following their success supplying to some of the world’s biggest airlines.

The Not Too Naughty cookies are a third less in sugar than their traditional biscuits, but actually around 50% less than other main players in the market too. In addition to having reduced sugar, the cookies are also high in fibre with no artificial sweeteners, colours or preservatives, reduced sugar, and palm oil free.

At just £1 per pack, nibnibs are also proud to be fully recyclable and baked in Britain! The founders, Susan and Darren Everitt, a husband and wife duo, started the business in their kitchen in 2009 with a love of baking and slowly grew from supplying local farm shops to international airlines including; United Airlines, Virgin Australia, British Airways, Emirates, Delta, and many more.

During the pandemic the business was forced to adapt following a drop in sales, which encouraged the entrepreneurs to expand into the retail market. In addition to the initial Booths listing, the healthy baked snacks will also be launching in the USA and Taiwan in February and March this year.


Susan Everitt, Founder of nibnibs, said: “Our goal is to produce a healthier biscuit alternative, that tastes like a traditional biscuit treat, using natural flavours and ingredients. We have produced bespoke snacks and created flavours for champagne houses and high end retailers. We apply the same standards for customer satisfaction wherever our snacks are nibbled!

“We’re excited to expand our retail offering, starting at Booths. Entering the in store retail market has allowed us to reach new customers and increase our expansion plans across the UK. We hope to continue this throughout the year and grow even further.”

nibnibs, Not Too Naughty biscuits will be for sale in 12 Booths stores for £1 for a five pack from January 2022. individually on Amazon in 25 packs delivered for £10.

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