Northern Hive has enjoyed a flurry of client wins and re-appointments in recent weeks. The Manchester-based marketing and PR agency has added clients from around the UK and Canada.
Hartpury College and Hartpury University has also re-appointed Northern Hive to handle communications and manage online activity around its major international equestrian competitions and the FEI European Championships. Due to the cancellation of in-person events due to the coronavirus pandemic, the agency is briefed with creating a digital and online campaign that will maintain engagement levels over the summer and boost awareness of the 2021 events. The brief also includes stakeholder and sponsor engagement, a series of virtual events, and assisting with content creation for Hartpury’s academic courses and undergraduate student recruitment.
Phillip Cheetham, Equine Director at Hartpury, said “We’re pleased to welcome back Northern Hive as our PR partner, particularly during these unprecedented times. The coronavirus pandemic forced us to cancel our summer events and European Championships, so we were keen to quickly adapt and boost our online activity. Our events usually provide opportunities for students to gain real-world experience and make valuable connections, so we are keen to have a remote digital strategy that meets our objectives as closely as possible, even in these non-contact times. Northern Hive will also assist with stakeholder relations incorporating academic staff and our much-valued sponsors”.
Leicestershire-based same day delivery firm Speedel has re-appointed Northern Hive to manage a B2B communications and content campaign highlighting its expertise in the aerospace, healthcare, legal and manufacturing sectors. Speedel provides dedicated UK sameday courier services 24 hours a day and 7 days a week, specialising in urgent and business-critical deliveries.
Shiraz Sidat, Operations Manager at Speedel added “We are glad to have re-partnered with Northern Hive to support our marketing strategy. The team at Northern Hive have got to know our business very well and have consistently delivered on our campaign goals. We look forward to working with them on a number of new and exciting projects moving forward” says Shiraz Sidat, Operations Manager at Speedel.
Form, creators of the carbon-negative yoga mat, has chosen Northern Hive to handle its press office and communications campaigns, helping to promote the brand’s sustainability and wellness message. Northern Hive will also help with the launch of two new designs – Slate and Sky, targeting the UK and North American markets.
Led by its co-founders Heidi Benham and Toby Marshman who founded the company in 2016, Form has now been officially certified a Carbon Neutral by the Climate Neutral Organisation. The products are in fact carbon-negative, due to offsetting above and beyond their emission levels, coupled with continued commitments to reductions in their footprint including cutting use of air freight. All products and packaging are also fully recyclable or biodegradable.
Co-founder Toby Marshman said “We’re excited to be working with Northern Hive, particularly following our official Carbon Neutral certification. We are keen to promote the message that we are in fact carbon-negative, due to offsetting above and beyond their emission levels, coupled with continued commitments to reductions in their footprint including cutting the use of air freight.
“All products and packaging are also fully recyclable or biodegradable. Northern Hive will help us to communicate this carbon-negative status and the overall message of sustainable fitness” he added.
These wins follow on from an announcement that Toronto-based Association Quantum has handed Northern Hive a brief to drive awareness in the UK and North America. The agency already enjoys strong links with the technology sector, and has doubled down on creating partnerships with cutting edge companies including in the cybersecurity and quantum computing space.
Mark Hayward, Northern Hive’s CEO said “We’re working hard to go the extra mile for existing and new clients alike through these unprecedented times, so we’re really excited to have added these recent wins to our agency portfolio. Being a smaller agency allows us to be flexible and offer extra services to clients to help them through these uncertain weeks and months. Working remotely has worked very well for us, although with almost half of our clients based in North America, this was something we had already embraced.”
Northern Hive was set up in 2019, and is a CIPR Member and Hubspot Partner Agency. The full service communications, PR and marketing agency remains set to open a Canadian office later in the year to better cater to its growing North American client base.