The Manchester-based boutique advertising and marketing agency, One Day, has been appointed to lead a national go-to-market digital strategy for the Australian natural health brand Itchy Baby Co.
The natural health brand brings to the UK market for the first time an array of unique all-natural products for Infant eczema, free of any added chemicals or synthetic fragrances, that are easily implemented as a daily skincare routine such as showering. One Day will lead all creative, advertising and digital media, running during 2021.
Ricardo Seixas, Founder and Managing Director of the agency, said: “We love this brand and everything it represents! A big and important shift happening across Consumer Goods is a transition to chemical and animal testing free products, and we are thrilled to partner up with Itchy Baby Co in this UK launch making their great products accessible to the general public. Winning this competitive pitch is, once again, proof of our commitment to bridging the gap between creative agencies, media agencies and “technical” digital agencies.
Joe Dale, General Manager at Itchy Baby Co, said: “We needed a digital agency that rocks the pants off it in the social & digital space that was fast, flexible, insightful and fun. Critical for us was someone that was responsive, really understood paid digital, and had the ability to make short, sharp, quick creative ads. One Day is that Agency. We are extremely excited to see what 2021 brings working with the talented team as we launch into the UK.”