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PAM Health shaping up for major expansion

L-R, Helen Mavrozumi, James Langton and David Renaud at PAM Health’s headquarters, Fortune House on the Sefton Business Park, Aintree

A raft of new recruits and a six-figure IT investment are helping north west business PAM Health to shape up for major expansion this year.

PAM Health is the specialist muscular skeletal retail division of preventative healthcare specialist PAM Group and is based on the Sefton Business Park at Aintree, Merseyside.

It sells exercise, fitness, sports, ergonomic, physiotherapy and rehabilitation equipment to consumers as well as to businesses, professional practitioners and sports clubs.

The division comprises 66Fit and Physio Supplies, which were both acquired from Whiteley Healthcare, a provider of physiotherapy and healthcare products based in Australia and New Zealand.

66Fit is a consumer focused retailer of exercise, fitness and rehabilitation equipment such as mats, weights, balls, aerobic steps, swimming aids, massage therapy and balance training products, supports and braces.

Physio Supplies is a specialist provider of sports, physiotherapy and rehabilitation equipment. It supplies professionals such as physiotherapists, healthcare providers and sports clubs with products including orthotics, tapes, bandages, supports, grips, cushions, rolls, pillows and practice essentials such as couches and furniture.

PAM Health, which achieved revenues of £2m in 2021, is aiming to treble in size this year under the leadership of managing director James Langton.

James, who took up his newly-created role in October, has over 15 years’ management experience and an extensive track record of building and developing successful teams, with a focus on the e-commerce and digital sectors.

He has now recruited David Renaud as sales director and Helen Mavrozumi as head of marketing, along with Connor Chapman as a digital marketing executive, Owen Robinson and Aimee Pye as digital marketing apprentices, warehouse operative Mitch Cottle, purchasing executive Megan Hendra and warehouse manager Tony Newsome.
Staff numbers have risen to 16 and further recruitment is planned.

The business, which has invested £130,000 on IT systems in its 30,000 sq ft warehouse, is seeking to achieve its expansion plans through organic growth and potentially acquisitions.

Demand for its range of equipment is increasing as people work from home and develop more neurodiversity needs.

James said: “We have ambitious plans to grow our market share and to do this we need to have the right infrastructure and expertise in place.

“David has extensive senior sales and management experience and Helen is an experienced marketing manager in the SME and start-up sectors. They will prove invaluable additions as we scale up PAM Health.

“Alongside them, we are proud to be providing opportunities for talented local young graduates and apprentices in our marketing, warehousing, customer service and sales operations.

“We have a positive, forward-thinking environment where all of our brands and staff can grow, and we look forward to the future with confidence.”

PAM Group, which has its headquarters in Warrington and employs nearly 700 staff, is one of the largest occupational health, employee assistance programme and wellbeing providers in the UK. It offers a range of integrated services to public and private sector clients, supporting more than 600,000 employees at over 1,000 businesses and organisations.

PAM Group’s services include absence management, physiotherapy, employee assistance programmes, psychological support, corporate health assessments and neurodiversity assessments, drug and alcohol screening.

The group is looking to double turnover to £80m over the next few years through continued organic growth and acquisitions. Last year the company received backing from private equity firm LDC to support its growth and the launch of new products and services.