Leeds and London based digital marketing & innovation agency Parallax have launched a brand new channel, in conjunction with Goal.com, that allows all the latest breaking football news to be funnelled directly into the main Apple News app.
The new Goal.com channel for Apple News, launched just in time for the 2018 FIFA World Cup™ in Russia, and most recently the start of the 2018/19 Premier League season, all of the latest breaking football news and analysis can be viewed in one place – a truly innovative solution with seamless integration.
Perform Group, who are Goal.com’s parent company, have partnered previously with Parallax on a range of exciting projects and whenever a new development is undertaken, there is always a specific aim in mind, as Project Manager Tom Faller goes on to say:
“We’ve worked with Perform across a few projects previously, and we know when they come to us, it’s always a complex problem that they need help solving. This is what makes working with them so fun, each of their requirements is at scale, so they need a really robust solution.”
Perform Group believe the project was a strong success with Product Director, Duncan Worth commenting, “Apple News is a channel we were exploring for Goal but hadn’t yet moved on. However, when Apple approached us offering to promote our content during the World Cup, we decided to move quickly. Having worked previously with Parallax on our UEFA/David Guetta project, we knew that they would deliver us a great technical solution in double-quick time.”
In the past few years Parallax have worked with Perform on a wide a range of high-profile sports solutions, supplying the technical know-how to help them deliver the goods for their big-name clients, including one of our most exciting and challenging projects to date – an infinitely scalable web app capable of recording a million people for David Guetta’s official UEFA Euro 2016™ anthem.