Luxury male fashion brand The Chapar has engaged ClickTap Media, the digital division of Media Agency Group, to help drive consumer awareness and increase sales for the personal styling business.
ClickTap Media won a competitive pitch run by the London based brand and will be targeting males that “know what they want” and have a love for luxury fashion – through optimising its Paid Social and Search Campaigns.
Ricardo Seixas, Head of Digital said: “The Chapar is an innovative business model which meets the needs of fashion-conscious males with curated outfits hassle free. Our team bring outstanding expertise in building fashion brands holistically and are excited about growing their customer-base and market share”.
Jess Inions, Marketing Manager for The Chapar, said: “We are really excited to be working with the team at Click Tap Media. They have an incredible knack for understanding our proposition and giving us commercial solutions to ensure we have a clear acquisition plan to achieve our significant growth strategy. We have really enjoyed getting to know their knowledgeable, detail oriented, personable team and are looking forward to launching a number of marketing projects with them.”
The concept originated from a father and son who believed that the way men buy clothes is fundamentally flawed. Clients are serviced by a team of personal stylists who learn everything they need to know about their personal tastes. Clothes are selected according to an intimate profile and tailored to suit lifestyle.
