Leeds-based marketing agency Ponderosa has appointed Sophie Munton as head of marketing to help drive the business forward.
Sophie – who is a loyalty and CRM consultant at heart – has worked with some of the biggest names in retail and loyalty including Nectar at Sainsburys and Morrisons on their More card proposition. Most recently she ran her own loyalty consultancy working to deliver a CRM strategy for Puig.
“It’s a very exciting time here at Ponderosa,’ said Sophie. ‘Ponderosa is well respected by both their clients and the team – who love what they do – and that’s sometimes hard to find. Ponderosa has heart, energy and a healthy appetite for growth, and I want to help them achieve their aspirational goals.”
With over 12 years in her current field Sophie has had a number of career highlights but says the best have always centred around when insight has had impact. Sophie explains: “I’ve always used customer insights to confirm theories and debunk myths. When you get an ‘aha moment’, it’s literally like turning a lightbulb on. For me – and clients – those ‘aha moments’ are what we then use to drive improvements across customer journeys, drive revenue and re-engage lapsed customers. Everyone wins when we empower change to customers built on a solid foundation of customer insights.”
Richard Midgley, founder and managing director of Ponderosa added: “We’re delighted to welcome Sophie on board at such an exciting time in the team’s development. It’s a critical period for the agency as we win work and expand, and Sophie is a big part of all our plans. In the short time she has been with us we can already see the positive impact she is making to how we market and position ourselves and I look forward to working with her more.”