Lancashire public relations business Catapult PR, has created a way to help spread positivity and mutual support across the Lancashire community, linked to Lancashire Day 2020, on Friday, November 27.
The Blackpool based agency, which this month topped the table at the Northern Marketing Awards with three awards based on positive PR approaches, has designed a series of uplifting social media posts, each featuring the Lancashire county emblem through a single red rose or number of roses.
The social media images can be downloaded by any person or business who wishes to use them to help show support to others in the county this Lancashire Day.
They can either post an image on social media, or directly send an image to someone they are thinking about, to give them an uplift.
Catapult is suggesting that if businesses post an image on social media, they also dedicate it to another Lancashire-based business, stating what makes the other business special. The same process could be used to mark the special nature of an individual person.
Lancashire Day 2020 falls in the second UK lockdown, with many businesses either shut, or having to operate on reduced capacity. Many individuals are also isolated or feeling mental health strains. Some will have lost loved ones since Lancashire Day 2019 and may be feeling particularly emotional in the run up to Christmas. Catapult PR’s initiative addresses all of these situations, attempting to raise spirits and positivity, whilst engendering a feeling of hope.
Catapult PR’s managing director, Jane Hunt, says: “Ironically, Catapult PR has been the promoter and organiser of the hugely successful Northumberland Day for five years, even though I am a Lancastrian and Catapult has always been a Lancastrian business. I felt it important to try to boost the county this Lancashire Day, at a positivity and mental health level.
“I hope people will help us to do that, by using the resources we have created. Thinking about another business, or another person, this Lancashire Day, and being kind, or doing something to boost them and help them be more resilient, is all that we ask.”
Catapult says its clients, as far afield as London and Leeds, will be thanked for helping the agency be resilient this year and backing campaigns and initiatives that have enabled the PR firm to scoop six awards in 2020, taking its total to 41.
To decide which image or images you would like to use to help boost positivity in the business community, just head to the link.