Home Food & Drink Reed Boardall celebrates three-year partnership with Yorkshire Air Ambulance

Reed Boardall celebrates three-year partnership with Yorkshire Air Ambulance

Marcus Boardall (front right) and members of the Reed Boardall team with HEMS Paramedic Gemma Richmond (front left) and the Yorkshire Air Ambulance crew

Boroughbridge-based Reed Boardall, one of the leading providers of cold storage and distribution services to food producers and retailers across the UK, is celebrating a three year partnership with the Yorkshire Air Ambulance.

As part of the agreement which began in autumn 2020, Reed Boardall will wave the YAA flag by displaying Yorkshire Air Ambulance visuals on its fleet of refrigerated semi-trailers, helping spread the word about the rapid response charity across Yorkshire and beyond. In return, the Yorkshire Air Ambulance will feature Reed Boardall’s logo on both of its aircrafts.

Katie Collinson, corporate and partnerships manager for the Yorkshire Air Ambulance, said: “We are absolutely thrilled to have Reed Boardall on board and we are very appreciative of their commitment to our charity.

“The support they have provided will help greatly towards the vital funding of our service. It costs £12,000 a day to keep both of Yorkshire’s air ambulances maintained and in the air, and the more people who see the Reed Boardall visuals and donate to our charity, the more lives across Yorkshire we will be able to save.”

Marcus Boardall, chief executive of Reed Boardall, said: “As a Yorkshire-based family business, we’re proud to support this fantastic charity which does such a vital job for the region.

“With our fleet covering huge distances throughout the UK, we hope they will play a part in raising awareness and encouraging other businesses and individuals to lend their support to the Yorkshire Air Ambulance.”

Yorkshire Air Ambulance (YAA) serves five million people across Yorkshire and carries out over 1,500 missions every year. The charity operates two, state-of-the-art Airbus H145 helicopters and needs to raise £12,000 to keep these two air ambulances maintained and flying over Yorkshire, saving lives every day.

Reed Boardall is one of the largest temperature-controlled food distribution businesses in the UK, storing and delivering frozen food from manufacturers across Britain, Europe and further afield to all the UK’s best-known supermarkets. With a fleet of over 200 vehicles operating 24 hours a day, year round, it delivers 12,000 pallets of frozen food daily for its clients as well as providing a range of complementary services including ancillary blast freezing, picking and packing. The company employs almost 800 staff at its single site in Boroughbridge, Yorkshire.