Morrisons – one of the UK’s largest retailers – has appointed specialist firm, Access Point, to implement its commercialisation strategy. As part of the brief, Access Point will exclusively support the retailer’s in-house team by securing trading and promotional partners to enhance commercialisation activity across its stores.
The team at Access Point has been tasked with sourcing relevant trading and promotional partners to suit the local demographic of each store in order to deliver maximum customer engagement. Access Point will oversee all trading opportunities, both inside and outside Morrisons’ stores, on a national, local and regional level.
David Robertshaw, CEO at Access Point, said: “Morrisons is a fantastic brand and we’re thrilled to be bringing our skills and knowledge together to raise the bar in terms of destination retailing.”
“Our team of specialists will be working very hard to support Morrisons in creating the very best shopping experience for customers. We have some very exciting plans ahead, which will help to enhance the retailer’s overall engagement with customers.”
Access Point is a specialist commercialisation agency, which works with some of the UK’s top retailers and landlords as well as some of the best known brands and street traders. The company’s portfolio of retail and leisure clients includes Birmingham’s Star City, Woking Shopping Centre and Bristol’s Clifton Down Shopping Centre.