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RetroFuzz help Wrangler deliver their first experiential retail and digital collection – “Wrangler Icons”

Wrangler Icons website

Manchester consultancy RetroFuzz recently worked on “Wrangler Icons” – a global campaign from the denim giant that centres around the brands rich connections to music and the iconic figures such as Mick Jagger, Freddie Mercury and Debbie Harry who have all rocked Wrangler.

As part of their ongoing relationship with Wrangler, RetroFuzz were asked to consult on how to implement and deliver the campaign across their eCommerce channel. Drawing upon their years of customer research on the platform, RetroFuzz helped create shop-able user journeys that made best use of the campaign assets.

At the heart of this campaign was a need for Wrangler to tell authentic, exciting, stories that engaged and immersed consumers and included an experiential “Music Studio” themed retail store in London’s Soho. RetroFuzz created 360° photography to create an engaging presence across digital channels and drive awareness of the store.

“We’ve seen that smart use of content throughout the customer journey can deliver real impact to eCommerce performance, so by creating 360°photography for the brands own website, as well as Virtual Reality, Google Maps and Social Networks will not only take the London popup experience to the digital world, but play a key role in the impact of the campaign.”

Matt Kendall Creative Director – RetroFuzz

“Retail as we know it is changing and Wrangler are leading the way. We are proud to have worked on a campaign that fronts up to the current challenges in retail and aims to always put the customer experience first however the consumer may choose to interact with the brand. It’s always amazing to have RetroFuzz as part of the the extended Wrangler team”

Matthew Janes Marketing Director – Wrangler EMEA