A Salford electrical wholesale business, Selectric, is aiming to expand their business portfolio that’s primarily in the electrical market, manufacturing wholesale products, with an exciting new residential development.
For over 30 years, Selectric has been operating under Chairman Jack Ellis, he explains, the apartment block they’re proposing has been strategically thought-out to expand their business in it’s entirely.
“Selectric operates out of two facilities in Salford; one is on the site that we’re proposing to redevelop into apartments and the other is nearby on Cow Lane. If this planning application is approved, we’ll be actively looking for a new location in Salford to co-locate these operations. The investment from the residential units will enable Selectric to move into a larger, custom, state-of-the-art manufacturing and warehouse centre, facilitating significant business expansion.”
Ellis adds, the relocation of staff at both facilities will take place prior to the residential build commencing and new opportunities and increased production capacity will be created.
Selectric has contracted Fletcher-Rae to architecturally design the proposed residential development, working closely with planning consultants, Euan Kellie Property Solutions, and under the advisement of Urban Vision, a partner of Salford City Council. Co-Founder of Fletcher-Rae, Andrew Rae, provides insight into the appearance of the development.
“The proposed development is predominantly planned in red brick, referencing the Victorian buildings in the area, with grey cladding incorporated on the top floors, a striking contrast to visually reduce the scale of the building. There’s two distinctive blocks and the spaces in- between the two buildings have been carefully crafted to provide private terraces, as well as a hard and soft landscaped courtyard.”
Selectric’s plans not only consider their own business growth but also complement the ongoing regeneration project for the wider Ordsall area and contribute to the increasing demand for housing in the city by defining a new residential quarter alongside the river. a maximum height of 9 storeys.
