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Sheffield tops the tables for small business future growth potential

More than seven in 10 small businesses describe themselves as confident about the UK business environment, despite economic uncertainty and worries over Brexit. A growth rate of 29% is anticipated in Sheffield among small businesses – that’s one finding of a new report released today by Square, which surveyed 1,200 small business owners nationwide.

The report created a ranking of cities based on their growth potential for small businesses, looking at regional differences including business confidence levels, growth expectations, technology adoption and infrastructure. Sheffield came fifth out of 15 UK cities just after Belfast, Nottingham, Cardiff and Newcastle who took the top four spots. The UK’s capital city, London, appeared 10th out of the 15 cities ranked.

Small businesses in Sheffield were confident overall, with 48% saying they were “confident” or “very confident” about the business environment, including their ability to hire, expand and invest. The average 29% growth rate expectation over the next 12 months will see Sheffield’s small businesses massively outperform the wider economy, which is currently growing at 2% according to the Office for Budget Responsibility.*

Confidence may be buoyed by a strong local community in Sheffield, with 67% of consumers surveyed in saying they already do, or would shop locally in the future. Whilst demand from consumers is there, some small businesses may feel growth restrictions as Sheffield scores amongst the lowest for infrastructure due in part to some of the slowest broadband speeds in the country.


Commenting on the report findings, Sarah Harvey, UK Lead for Square, said: “Much of the conversation about economic growth focuses on London and big business, but, interestingly, this research shows that it’s small businesses from all around the UK that are driving economic optimism.

“This study shows us that small business owners are feeling relatively confident about their growth potential, even during uncertain economic times. In part that’s thanks to the growth of technologies that level the playing field so businesses of all sizes and in all parts of the country have a fighting chance of success. It’s important that each city continues to build on the access and support given to these businesses to allow them to realise their full potential.”

Emma Jones MBE is the founder of Enterprise Nation, the UK’s leading small business community and campaigning voice for small business. She commented on the study: “This country has such an exciting culture of entrepreneurship, so I’m not surprised that this study shows SMEs to be feeling confident about their future growth.

“However we also know that setting up and running your own business is extremely challenging and incredibly hard work, especially with the current pace of technological change and innovation. With the uncertain economic conditions ahead it’s more important than ever that business owners have access to the support, tools and information they need to thrive, and that as consumers, we all continue to support local and independent businesses across the UK.”

*Taken from Office for Budget Responsibility.

Square commissioned a nationally representative survey of 2,044 consumers and 1,202 owners of small businesses around the UK, conducted by Censuswide between 15 – 24 August 2017.

Cities ranked by small business growth potential:
Position City
1 Belfast
2 Nottingham
3 Cardiff
4 Newcastle
5 Sheffield
6 Edinburgh
7 Liverpool
8 Norwich
9 Southampton
10 London
11 Bristol
12 Birmingham
13 Manchester
14 Glasgow
15 Leeds