A North East technology company has announced expansion plans as it secures significant retail client wins and picked up an International Performance Marketing award this month.
Shoptimised are the creators of an innovative platform designed by PPC professionals, specifically for PPC professionals, both within agencies and retailer businesses.
The platform was recently awarded the ‘Best SaaS (software as a service) Platform’ award at the recent International Performance Marketing awards, beating off stiff competition after just over a year in business.
The company’s co-founder and managing director, John Cave, announced this week that the business plans to double in size over the next 6 months, after welcoming new business from luxury menswear retailer, End Clothing, and from partnering with a number of successful digital agencies, including Croud and North-east based Silverbean.
He explained; “Our recent client wins have allowed us to invest further in Shoptimised, making it more useful for pay-per-click marketers both in-house and within agencies. After working in the industry for over a decade, it was clear to me that no other tool existed that could truly help businesses make the most of their Shopping campaigns.
“As Black Friday and Christmas approach, we have a large number of clients now saving time and resource with our automated product feed optimisation features, bulk product amends and promotions, all without the need for assistance from a developer.
“Quarter 4 is a crucial period for eCommerce businesses, so to us it’s a no-brainer that they’d want to make the most effective use of manpower and time. Last year, UK shoppers spent £1.3billion on Black Friday alone, with this year expected to be even higher at £2.2bn, the opportunity is really there for the taking with regard to Shopping campaigns.”
The success of the tool has been evident so far, with a 300% growth in in users in the past 3 months. Whilst product feed optimisation tools aren’t new to the market, other solutions have the reputation of being too exclusive and expensive, so Shoptimised creators set out to change this with a focus on simplicity and affordability.
Cave continued; “From the beginning, we wanted Shoptimised to be simple to implement within both an agency or eCommerce business and become the go-to tool for Shopping campaigns across Google, Bing, Facebook and Instagram shopping feeds.
“The success we’ve enjoyed and positive response from our clients is fantastic testament to the fact the industry was missing a powerful platform like Shoptimised. We have a really exciting future ahead!”
Judges at the recent International Performance Marketing awards described Shoptimised as “a genius idea”, acknowledging the platform’s ability to reduce Shopping campaign budget wastage and “increase impressions by up to 300% for retailers, brands and agencies”.
Shoptimised were the only business from the North East to pick up an award at the annual event, which celebrates the best performance marketing campaigns, technology and individuals from across the globe.