Siemens Digital Industries (Siemens DI) has appointed Lee Fletcher as Business Development Manager to spearhead growth plans and boost its value add to the agri-tech sector through technology innovation and services.
UK agri-tech contributes £14.3bn to the economy and employs around 500,000 people. This important sector has the focus of government with the Department for Environment, Food and Rural Affairs (Defra), recently announcing £22.4 million funding towards new technologies that will transform farming and meet the needs of a growing population.
Lee will be focussing on developing Siemens DI’s presence in the UK agri-tech supply chain and exploring how industrial digital technologies that have successfully enhanced productivity in industry can be deployed to aid productivity and outcomes in the agri-tech sector. He brings around 20 years of experience working with Original Equipment Manufacturers (OEMs) and as a Food and Drink sector specialist as a springboard into his new role.
Brian Holliday, Managing Director, Siemens Digital Industries said, “The agri-tech sector will grow over the next few years and warrants this investment. As a technology disruptor, Siemens Digital Industries has introduced cutting-edge simulation, automation and cloud analytics across manufacturing and agri-tech looks equally set to benefit from such innovation. Lee has the right credentials and expertise to engage with key agri-tech companies and help them drive productivity through our well-proven Digital Enterprise technology.”
Lee said, “Siemens has some leading technologies which will assist our country wide agritech customers on the journey of automating and digitalising. With my breadth of experience and industry expertise, I look forward to significantly raise the profile of Siemens DI in the agritech industry.”