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Six-figure tech investment marks new direction and £7m revenue target for cloud specialist Vapour

Elland-headquartered cloud technology specialist Vapour has announced a trio of powerful new industry collaborations as the company moves into its next era of growth. The news marks a £350k investment in its toolkit, and the creation of at least seven additional jobs, as Vapour eyes £7m turnover by the end of 2021.

The Yorkshire-headquartered firm has been appointed as a Microsoft Cloud Solution Provider (Microsoft CSP), having signed a new deal with global distributor Tech Data. The partnership means customers can source any Microsoft product or service, through Vapour – including Teams licences, Azure, hybrid cloud, backups and support – with one wrap-around support solution and business analytics across their collaboration stack.

Elsewhere, Vapour has enhanced its relationship with existing firewall partner Fortinet, to launch a security-first SD-WAN network proposition with zero touch provisioning. This move comes in response to market demand for cost-effective hybrid cloud solutions that deliver greater agility, network performance and real-time control. With SD-WAN overlays available for MPLS networks, as well as ‘plug and play’ SD-WAN boxes to protect corporate traffic in remote working setups, it is anticipated that this new proposition will prove popular among businesses with a cloud-first roadmap – especially those with satellite operations and homeworkers.

The third collaboration sees Vapour further cement its long-standing relationship with Veeam, with the launch of a new suite of hybrid backup, data management, servers, storage and disaster recovery solutions, for customers large and small.
The partnerships – which have been almost 12 months in the making – coincide with a complete rebrand for the company, as it nears its eighth anniversary.


However, the changes signify far more than a new visual identity, explains CEO Tim Mercer.

“When we came to market in 2013, we were very vocal about what cloud could do,” he said. “In truth, people weren’t really ready, yet with the support of our investors, a considered recruitment strategy, and a lot of hard graft, we built an ultra-resilient network – not to mention a straight-talking reputation – which transformed the space.

“Fast forward to 2020 and I knew we could do more. I knew our network could be a real enabler of digital transformation. So, as part of our work with Barclays and Cambridge Judge Business School, we challenged every part of our organisation. We enjoy innovating. We aren’t afraid to disrupt. And now I think we can shake up the norm in wider segments of the market too – especially with these tech giants by our side.”

Industry collaborations have always been key to Vapour’s route-to-market, and that’s not about to change.

“We’re saying to companies of all shapes and sizes, you bring the challenge – however complex – and we’ll bring the solution,” continued Tim. “We’ll continue to collaborate with resellers throughout the channel and hope we can further strengthen their proposition by enhancing our toolkit, while satisfying some of the opportunities that are coming in directly to our business too.”

Other new additions to Vapour’s toolkit include robotic process automation (RPA) capabilities, UC&C (Unified Communications & Collaboration) analytics, and a more defined consultancy service to bring the tech stack together.

“It would have been easy to rein things in when Covid-19 hit,” admitted Tim. “And the economic backdrop has naturally caused vast uncertainty for many. But we had three big projects on our ‘hit list’ for 2020, and we actually accelerated our growth plans as the year unfolded.

“We’ve more significant announcements to come throughout 2021, but the rebrand represents the start of something really exciting for our team – that’s why they played such a crucial part in shaping how we’ll look, sound and behave, moving forward.”

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