Bus operator Stagecoach Merseyside, Cheshire and South Lancashire is to take over operation of the Preston Park and Ride scheme.
From next week, passengers will be able to park their cars for free behind the Capitol Centre at Walton-Le-Dale and catch a Stagecoach bus into the city centre.
The scheme is designed to reduce congestion and carbon emissions in Preston city centre and offer customers a cheaper alternative to rising train fairs or expensive car parking fees.
Buses will operate every 10 minutes every Monday to Saturday from 7am until 9pm (7pm on Saturdays). A Sunday service will run from 10am until 5pm.
Tickets cost £1.60 for an adult return or 80p for a child return. Discounts are available for groups and families. Tickets can be used as many times as customers like throughout the day. Stagecoach dayriders, megariders and monthly tickets cannot be used on the service.
The company will run the service on behalf of Lancashire County Council.
Rob Jones, managing director at Stagecoach Merseyside, Cheshire and Lancashire, said: “We are delighted to be working alongside Lancashire County Council on a scheme that will help reduce congestion in the city centre.
“With limited availability for car parking in the city centre and rising train fares, taking the bus has never easier or better value for money. We have made significant investment to our buses over the last year to ensure they are fuel efficient and environmentally friendly.”
Follow the company on Twitter at @StagecoachMCSL for more information and company updates.