Home Business Awards & Achievements Storming Success for Electrifying Harrogate-based Fitness Studio As they Pre-pare to Open...

Storming Success for Electrifying Harrogate-based Fitness Studio As they Pre-pare to Open Second Site

Feel Electric Wellness studios on Leeds Rd, Harrogate, only opened its doors a couple of months ago and already clients are experiencing A-list style results with this electrifying work out, so much so that demand has fuelled the opening of a second site in Roundhay, Leeds.

The new fitness trend taking Hollywood by storm based on Electro Muscle Stimulation (EMS) technology, is currently only available in a handful of places across the UK, but has been so well received that Feel Electric Wellness is already working on their next site, in a prime location on Street Lane in North Leeds, making the workout used by celebrities such as; Madonna, Liz Hurley, Jamie Foxx and British ac-tor, Tom Holland (AKA Spiderman) all the more accessible across the region.

Harrogate-based, and soon to be Leeds-based, Feel Electric Wellness focuses on four areas; overall strength and fitness training; rehabilitation, weight loss and toning and sculpting.

Feel Electric has been founded by former Leeds rugby union player, Jon Wright – after suffering a string of back injuries, Jon hung up his Harlequins No 1 shirt to become an entrepreneur when he was 22 years old and he hasn’t looked back since. Jon initially started out by selling gym memberships, he then opened his own fitness club in 2006 and went on to found Xercise4Less, one of the pioneers of budget clubs – he built that chain up to over 50 clubs and between 2015 and 2019 sold it in a series of private equity deals.
Jon Wright, Feel Electric Founder said; “As someone who has suffered with my back injury from my early twenties to now, I still sometimes struggle to train, so was intrigued when I found out about EMS technology. After I did my first session, I had my regular physio session and she couldn’t believe the difference in my back. Not only that, since I started using EMS, I have lost 2 stone and I am now lighter than when I got married 16 years ago! I’m the most flexible and supple that I have ever been, it’s truly transformed my physique. Perhaps the best result of an EMS session is you get an endorphin rush or what is know as ‘runners high’ – so after just 20 minutes, you come out buzzing! Normally I would have to train for 2 hours to feel this good!

“Once I had tried and seen the results from this revolutionary training, I realised that there is a fantastic opportunity to bring this to the UK market. It’s very popular on the continent, in the US and in the Middle East, but as usual the UK market is lagging behind.

Academic studies by the Universities of Bayreuth (2002–2003) and Erlangen-Nürnberg (2009), the Ger-man Sport University Cologne (2008) and the Bad Oeynhausen Heart Clinic (2010) have all underlined the fantastic efficiency of EMS training.

Jon continues; EMS is all about enjoying quicker toning and firming results than traditional fit-ness methods like HIIT sessions or weight training at the gym. This new technology is offering sports enthusiasts, gym bunnies and anyone interested in developing a healthier low-impact life-style, the opportunity to weave EMS into their workouts, yielding faster, deeper results in half the time.”

This is the future of fitness training for people who are very time precious, not only can it help fitness and health, it can provide results that equal 4 hours exercise in just 20mins… and you can see visible results in just 6 weeks and often quicker from just one 20-minute session per week. Plus, it’s much safer from a COVID point of view than going to a gym. Using technology to enhance your training is not new, but nothing has given the results that we are achieving before.”

“I am so happy that we’ve been able to bring this new fitness technology to Yorkshire and we are delighted with the success of our Harrogate studio and look forward to opening our Leeds studio this month. Like we did with Xercise4Less, we plan to roll this concept out across the UK as mar-ket leader, we are pioneering this technology, but soon, I believe you will see EMS studios on most high streets.”

The ground floor premises on Street Lane, North Leeds is set to open on 31st August, the Feel Electric studio will house multiple training stations and can accommodate up to 400 clients per week.

There have been many local Yorkshire celebs and sports stars who have already tried Feel Electric’s EMS technology… including; TV Presenter Steph McGovern, BBC Apprentice winner and Entrepreneur Sian Gabbidon and football legend ex-Leeds player Danny Mills, who recently visited the Harrogate studio;
Danny said; “You can definitely feel the impact, it switches on every single muscle and the burn out happens a lot quicker than a normal work out, that’s for sure. If you want something a little bit different, low impact, switching everything on, this is definitely the way to go.”

Sam Turpin, Feel Electric Wellness Manager and Personal EMS Trainer said;
“Each session is designed to be a one-to-one or one-to-two workout with one of our Personal EMS Trainers in a Covid safe environment. Trainers select individual programmes to achieve de-sired results and it’s so satisfying seeing our clients enjoy the rapid results that are so much dif-ferent to working out in a gym. Each client wears their own suit which is theirs for the duration of the session and is hooked up to our EMS machine. In just 10-20 minutes your body will feel like it’s been working out for hours, as tiny electric impulses safely trigger more of your muscles at a deeper level to amplify the effects, stimulating 98% of your muscle fibres and contracting all your major muscle groups 85 times per second. This causes you to work harder, tone up and lose weight.”

“EMS also has a significant place in low-impact rehabilitation after injury. Expert Feel Electric EMS trainers work with clients to strengthen any affected muscles and accelerate the injury recovery process without risking muscle or joint strain. Scientific studies have shown that low impact EMS training can also help rehabilitation after surgery and even aid recovery after nerve in-jury.”

Case Studies: Kate Stephen 36, from Harrogate, is on her fourth week and she is 22cm down overall, 8cm of them being from her waist. She has gone down in clothes sizes and hasn’t really altered her diet. The only variable that has changed is the introduction of EMS training. She said; “I’ve always found gyms really intimidating, never know how to use anything and all those gym bunnies walking around in their Lycra just puts me right off and makes me feel insecure… well, EMS is not like that – it’s literally you and the trainer in a room, doing some easy to master exercises and it only takes 20 minutes – a real game changer! It’s made a real difference to me in cms – I’ve not changed anything else – I’m still eating the same and I’ve carried on with my normal swimming and running. I’m really pleased – my running has felt stronger, I’ve done a couple of ten miles races and I’ve done a few long swims without really feeling like it’s any effort. The personal trainers are all so lovely too and support – which is a massive plus.”