Horwich Cohen Coghlan (HCC), the Manchester-based law firm, has appointed Sugar PR for a legal PR and content marketing brief.
HCC secures compensation and rehabilitation for people who have suffered a personal injury, major trauma or life-changing injury.
More than two hundred people are employed at its office in Manchester. The team handles cases ranging from road traffic accidents to more complex clinical negligence and acquired brain injury cases. Lawyers at HCC are cited regularly in the Legal 500.
Rob Myer, director of HCC, said:
“Our team successfully handles hundreds of legal cases every single month and we’ve got a good opportunity to work with our clients to share their positive experiences. We want to make sure that our message resonates with people who find themselves in the same position as our clients. We’re pleased to be working with Sugar PR who demonstrate a clear understanding of the evolving legal market.”
Pete Davies, managing director of Sugar PR, which is based on King Street in Manchester city centre, said:
“We are excited to be working with HCC. It is important that people who have suffered a major injury understand that they will be well looked after when instructing them. We’ll be using a strategic combination of media relations, PR and social media to get that message across. We are proud of our expertise in legal PR in Manchester and London and therefore we are excited to have HCC join the Sugar PR roster of legal and professional services clients.”
Sugar PR was launched in October 2016 and provides PR and social media services to financial and professional services firms as well as a range of fast-growth SMEs and property developers.