An independent survey of traffic to law firms’ websites has found Sheffield solicitors, Taylor&Emmet LLP, is head and shoulders above its regional rivals.
The firm is ranked second only to global behemoth, Irwin Mitchell, in South Yorkshire, attracting more visitors to its website than many far larger competitors.
On a national scale, Taylor&Emmet was ranked 20th by regional firms and 49th overall, with 159,619 UK web visits in 2017.
The report reviewed the websites of the Top 200 law firms, as determined by The Lawyer magazine, along with major organisations outside the list. It found ambitious regional solicitors are attracting more online traffic than city and ‘magic circle’ firms. Among the top 10, only one would be there by revenue.
Mike Robinson, Taylor&Emmet’s web developer, said: “We actively encourage staff to provide thought provoking, engaging and informative comment about legal issues that speaks directly to potential clients, via our website and social media channels. It is now clear these efforts are paying dividends. As this survey shows, by embracing digital marketing, we are reaping significant gains, extending our reach and future proofing our business model.”
The Legal Web Traffic Report 2018 was conducted by brand agency, realityhouse and SearchStar, an independent digital buying agency. The full survey can be viewed at: https://realityhouse.co.uk/download-our-legal-web-traffic-report-2018/
