Ten Locks, Manchester’s new premium drinks supplier, has added two new spiced rum brands to its burgeoning portfolio. The Salford Rum Company and Diablesse Rum – both Greater Manchester spirits brands – join Ten Locks this month and are set to be snapped up by bars and retailers across the country now.
The Salford Rum Company already has a fanbase of drinkers in Greater Manchester with its range of small batch golden and dark spiced rums that are distilled, blended and bottled close to the old Salford Docks. The brand takes inspiration from the imports of Caribbean rums and world spices that came through the city’s famous docks during the early 1900s.
Via Ten Locks, the distiller’s Salford Original Spiced Rum (40% abv) – expertly infused with vanilla, nutmeg, cinnamon, ginger and dried Caribbean fruits, and Salford Dark Spice Rum (40% abv) – a deliciously dark rum with flavours of vanilla, coconut, burnt caramel and cloves – are available to retailers and bars nationally.
Diablesse Rum is a female-owned rum brand celebrating authentic, quality rums of provenance from the Caribbean. It strives to create unique blends, flavour profiles and offers a more elegant brand while challenging the way rum is traditionally perceived.
Ten Locks will grow the brands’ two flagship expressions in the UK. The award-winning Diablesse Caribbean Golden Rum (40% abv),is a blend of rums from some of the most highly regarded distilleries in the world; an eight year old rum from the Four Square Distillery in Barbados, a four year old Jamaican rum from Worthy Park, and a three year old Demerara rum from the famous Enmore Coffey still in Guyana – a wooden still that has been making rum since 1830. It is aged in American Oak ex-bourbon barrels resulting in flavours of banana, butterscotch and fruitcake, with tropical fruit and peppery oak notes.
Diablesse Clementine Spiced Rum (40% abv) is the only clementine spiced rum in the world and an international gold medal winner. It is a 100 per cent single origin Demerara rum from the world-renowned Diamond Distillery in Guyana. Using centuries-old traditional distillation methods, it is infused with only natural ingredients; clementine, ginger, cinnamon, vanilla pod and clove, and has a unique and appealing flavour profile.
Becky Davies, Head of Commercial at Ten Locks, said:“Our goal is to offer premium spirits of distinction with a clear point of difference to the UK’s bars and retailers, and that’s precisely what these brands are. As a Manchester company, we are particularly proud to support and nurture these two incredible local brands at a national level. We truly feel that Manchester deserves a place on the map as a destination of world-class spirits and these brands demonstrate what we’re capable of.
“Spiced rums are gaining huge traction and the appreciation they deserve. At the same time, the raft of product development we’ve seen has started to swing towards high sugar and – at times – low quality products, much like pockets of the gin category. Our partnership with The Salford Rum Company and Diablesse means we step into these sectors proudly, with truly exceptional, high quality and very authentic products with real profit potential and consumer appeal for the drinks trade.
Speaking of the partnership with Ten locks, Salford Rum Co-founder, Tommy Gaughan, says: “Like the inspiration for our Salford Rum brand, Ten Locks and sister company Kingsland Drinks have a rich local history of importing wine and spirits through Salford Docks. This is an exciting step in the Salford Rum journey that allows us to continue with our dedication to work locally in the development of our business while reaching a wider audience through the Ten Locks portfolio.”
Cleo Farman, Creator of Diablesse Rum, comments: “As a Manchester brand, we are delighted to work with a Manchester-based company that shares our dedication to the rum category. It’s fantastic to work with another business that is spearheaded by a woman who has a huge passion for the industry, and for partnering with purposeful brands with a true story to tell. I have no doubt that the UK drinks industry will enjoy the access Ten Locks presents to the Diablesse brand; we’re excited to see how our footprint expands across the country as even more consumers get to enjoy this special spirit.”
Ten Locks’ portfolio, including Diablesse Rum and Salford Rum, is now available to the drinks industry nationally.