Twisted Automotive has brought in three new additions to its North Yorkshire business, in order to strengthen its customer facing team.
The move follows the announcement of Twisted’s rebrand and growth in product offering in 2019, to map out the future of the company and broaden its business model with the creation of three divisions of ‘Remake History’, ‘Make History’ and ‘Rework History’.
With the business, based in Thirsk, gearing up for further growth in 2019, the decision has been made to strengthen capacity across three key areas of the business: sales, marketing and exclusive Twisted parts sales, following years of new product development and a significant increase in web sales.
Meet the new team members
New marketing and sales administrator Katie Foyle joins Twisted from Thimbleby Farms, where she worked on clay shoots and events.
Highlights of her first few weeks on the job have included product research in the form of “the obligatory ride out in a V8 Twisted vehicle” as part of her induction.
She’s keen to make her mark at the company by raising the roof with Twisted’s Y300 first ever Northern Lights Defender road trip.
Meanwhile, Hayley Wreglesworth, who hails from nearby York, is moving across from her sales support manager role to take up the position of office administration and aftersales co-ordinator.
Excited about getting to know the team and better understand the vehicle build process, one of her key objectives for 2019 will be spearheading a customer outreach project to raise awareness of Twisted’s new branding, an initiative that will be a first for the business. It will offer all Twisted owners the opportunity to purchase a certificate to state the authenticity of their vehicle.
Local lad Joe Johnson is a former falconer and M-Sport World Rally Team member, with an excellent knowledge of parts. It’s fair to say this highly driven 26-year-old knows a thing or two about being in pole position, as part of a team with several National Championship wins under its belt, as well as two World Driver titles and one Manufacturer.
Joe, who joins Twisted to take the online store one step further, has big ambitions for 2019: To double the amount of mail order sales the business handles. His focus will be on delivering an enhanced customer offering by building the operation up to a greater awareness of the Twisted developed products – and beyond.
Joe added: “It used to be a big part of Twisted when the business first launched and I am amazed at the amount of Twisted developed products there are available, so I can’t wait to start bringing them to market and be involved in developing more!”
Commenting on the recent additions to his team, Twisted Automotive founder Charles Fawcett said: “Twisted Automotive has seen continued change and development over the last five years, and particularly since the end of Defender manufacture. This has brought with it great opportunity for the business and in particular the opportunity to become, in essence, the guardian of the final few, unused Defenders available in the UK and perhaps beyond. Our focus on customer service, continued product development and the compounding of our position as the guardian leaves Twisted in a very strong position for future growth.”
“It is so important that our business is run, at every stage, by passionate, enthusiastic individuals, who care for the brand, as the journey on which we often find ourselves with customers becomes very personal. So, the three appointments will make significant influences on our customer experience and strengthen our position in the marketplace.”business has grown significantly year on year and makes it unique. No other firm focuses on pure Defender.
Today, Twisted Automotive has one mission, to take the iconic Land Rover Defender and re-engineer it to be the very best vehicle it can be.