Premiership Rugby side Sale Sharks has announced a one-year extension to the deal it has in place with principal sponsor UKFast.
The Manchester-based cloud hosting firm re-signed with Sale back in 2016 in a deal worth an undisclosed seven-figure sum – the largest sponsorship deal in the club’s history.
That agreement brought the two brands back together following a five-year hiatus, and now fresh terms have been signed that will see the UKFast logo remain on Sale’s home and away shirts for a fourth consecutive season.
Mark Cueto, Commercial Director at Sale Sharks, said: “It’s fantastic to have renewed our partnership with UKFast for another season.
“The company is an outstanding, nationally recognised brand that has grown with us over the years and been a huge part of our success on and off the pitch.
“It’s a one-year extension that takes our current agreement to four years as we look ahead to what promises to be a really exciting season of rugby.
“I can’t stress how much we value the support of partners like UKFast that are really helping us compete for top honours in the Premiership and in the European competitions too.
“Shirt sponsorship offers some amazing opportunities for brand visibility, but our partnerships go way beyond that – from our Business Club to engagement with our fan base, we’re constantly working to activate sponsorships for all of our key partners.”
UKFast originally sponsored Sale from 2000 to 2010, with CEO Lawrence Jones – a huge Sale Sharks fan – helping to boost the club’s online and digital capabilities to attract a wider supporter base.
He said: “We’re really pleased to be continuing our partnership with Sale Sharks.
“We’ve been on a fantastic journey with the club over the years and with so much promise on the field towards the end of last season, it was an easy decision to put pen to paper on another year.
“Since the new owners took over, you can feel the difference. It was always a fantastic club, but now there’s a little bit of extra magic in the air and I am convinced you will see it emanate on the pitch this season.
“There’s no better place to celebrate the successes of a long week with your clients than watching quality premiership rugby. We’ve built some incredible relationships with our clients over the years and with the recent signings, this season is set to be a truly exciting one.”