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UKFast R&D Bursts into Action

UKFast Data Centre

Cloud technology firm UKFast is launching a new service within its popular eCloud range, enabling customers to instantaneously scale their computing resources in response to increased demand.

Nowadays it’s not uncommon for opportunities to present themselves at a moment’s notice. eCloud Burst allows online businesses to access extra resources to significantly scale their website in an instant to capitalise on an event.

According to UKFast CEO Lawrence Jones, online retailers and marketplaces should prepare their websites and applications for increased demand in the run-up to sales events such as Black Friday and Cyber Monday, but business opportunities are “not always clear-cut”.

He said: “It’s not just Mother’s Day and Valentine’s Day that bring spikes in web traffic these days. ‘Flash marketing’ is becoming more common, with new themed occasions popping up every week.

“Viral content, influencer marketing and social media events also contribute to making spikes of traffic less predictable.”

UKFast’s eCloud range is growing by more than 30% a year and includes public, hybrid and private cloud options as well as ‘drag and drop’ cloud storage solution, eCloud Vault, and open source development platform, eCloud Flex.

eCloud Burst is the first of a number of additions the firm is adding to the platform to deliver a new level of flexibility. It’s designed for spinning up virtual machines in an instant and removes the lead time associated with adding significant additional storage.

UKFast CTO Neil Lathwood said: “This platform allows clients to burst, scale and flex into a secure, dedicated network during peak periods or to create space for development work. The existing private network securely extends into the burst environment, enabling customers to seamlessly connect into their new virtual machines.”

Burst is managed via the MyUKFast client portal or through an API, and employs a pay-as-you-use pricing model that ensures cost-effective usage.

Jones added: “Online retailers can’t afford to miss opportunities during potentially lucrative peak periods because their infrastructure isn’t equipped to deal with increased traffic. Burst solves this at the click of a button.

“We’re giving our clients a scalable cloud with controllable costs, along with certainty around where their data is. The only options they currently have are with the likes of AWS and Azure, where you’re not sure what it’s ultimately going to cost and the SLAs and support are simply not there.

“This is the first in a number of new technologies that we’re releasing over the coming months. We’ve spent three or four years expanding our R&D department and we’ve been listening to the market and developing new products. We’re extremely excited about what’s ahead.”

UKFast delivers cloud, dedicated servers and colocation to thousands of commercial and public sector organisations, and has a revenue run rate of more than £52m.