A.W Hainsworth, one of the world’s leading specialist textile companies, has announced it will be the sole provider of woollen cloth for a range of children’s coats thanks to a new collaboration with The Great British Baby Company.
The unique luxury childrenswear brand is committed to only using British suppliers, meaning its garments are all are made ethically from natural and sustainable materials, wherever possible, and showcase the best of British craftsmanship.
Rachael Attwood, Managing Director at The Great British Baby Company, said: “We chose to use Hainsworth cloth, and specifically Hainsworth’s Vivid Hues Melton, for a number of reasons.
“When making our children’s coats, it’s very important that we use cloth that is warm yet also durable, that is soft on young skin, that looks luxurious, and that comes in appealing colourways – and Hainsworth’s Vivid Hues Melton ticks all of these boxes.
“The Vivid Hues Melton range is also pure merino wool so it fits with our ‘eco-consciousness’ as a brand.”
A.W Hainsworth has been manufacturing premium quality woollen cloth at its Yorkshire mill for over 200 years. Today, Hainsworth integrates the traditional qualities of craftsmanship with cutting edge innovation and product development to meet the needs of a growing and diverse global customer base.
Julie Greenhough, Marketing Manager at A.W Hainsworth, said: “We’re delighted to be working with The Great British Baby Company as their traditional styles and love of British manufacturing complement our heritage and values perfectly.
“The children’s coats are made with using time-honoured techniques to create nothing but the very best garments and we hope that The Great British Baby Company’s customers are as thrilled with the range as we are.”
