Leeds-based PR, digital, social, and creative agency, Wolfstar, howl about their new appointment with Yorkshire’s premier artisan distillery, Hooting Owl, in the most spooktacular way.
Kicking off their consumer activity with the Barmby Moor based distillery, Wolfstar provided a spine-chilling PR and social campaign, launching the brand’s limited edition colour-changing gin, aptly named Trick & Treat, made exclusively for the spooky season.
Adding a touch of sorcery to evening drinks, customers were able to witness wizardry as the Hooting Owl blue citrus spirit changed colour, from blue to pink, with the simple addition of tonic, making it the perfect tipple for fun and gin-lovers alike.
Unleashing the magic at the beginning of October, Wolfstar created a three-tiered approach, comprising PR, social and creative, resulting in numerous highlights for the brand. In just three weeks the campaign achieved 72 pieces of press coverage, quadrupled the brand’s social media reach, and increased website visits by 68%.
In addition to Wolfstar’s Halloween activity, the Leeds-based agency has been selected to lead the PR, social and creative arm of the distillery, creating two distinctive campaigns to position the brand as the go-to distillery for both gin lovers and white labelled products.
Set up by serial entrepreneur, Dom M’Benga in 2017, Hooting Owl distillery is based in the historic Yorkshire village of Barmby Moor.
The brand distils a range of gins, and takes inspiration for its flavours from around North, East, South and West Yorkshire to create its top-quality range of hand-crafted spirits.
Wolfstar initially started working with Hooting Owl shortly after the Coronavirus pandemic hit as part of its Yorkshire Communications Collective. The agency, which was set up in 2007, by Tim Sinclair, began the local initiative in April to support artisan food and drink brands across the region who were significantly impacted by the crisis.
The initiative included two months of pro-bono PR, social and creative services to help support the brand through the challenging months.
During that time, Wolfstar’s in-house creative team undertook branding and design projects and has since updated the Hooting Owl Distillery’s website which launched at the end of August.
Claire Lomax, Director at Wolfstar said: “We’re over the moon to be partnering with Hooting Owl and we can’t wait to elevate the premier Yorkshire distillery further as a top-quality range of hand-crafted spirits.
Hooting Owl is the perfect client for Wolfstar as we have an office full of gin lovers so we’re all extremely excited to build and watch this client flourish over the next couple of months.”
Dom, M’Benga, Owner and Head Distiller at Hooting Owl announced: “From day one, I have been impressed with Wolfstar’s passion and energy. The team have already done a fantastic job on the website and I’m confident with the plans they have in place that I’ll continue to see great results.”