Yorkshire Water have appointed Zeal a full-service creative and digital agency as their new digital communications agency. This follows a series of competitive pitches involving several other agencies.
The digital marketing strategy will include SEO, ORM, Content Marketing, Social Media monitoring and Community Management for the iconic Yorkshire company.
Yorkshire Water recently carried out a series of in-depth customer research projects, following the research they are now looking to monitor how the brand is viewed and engaged with online both in Yorkshire and nationally and felt Zeal were the right agency to help them move their insights and digital strategy forward.
Working closely together for the next 12 months, Yorkshire Water and Zeal aim to get a detailed picture of how much influence Yorkshire Water has in the stunning county it calls home using social listening software and reporting and looking into the user experience of the website.
Proud of their Yorkshire values and no-nonsense honest approach to marketing Zeal are delighted to be working with such a well-known Yorkshire brand who share the same values.
Jane Rutter, Managing Director at Zeal said, “We are thrilled to be working with such a well-known Yorkshire brand as Yorkshire Water and can’t wait to get started working with the team.”
Daniel Trindade, Digital Communications Manager at Yorkshire Water said, “We are very excited to have appointed Zeal as our new digital communications partner. We are very much looking forward to developing and delivering our digital communications strategy with them.”
