Each year that passes brings an increase in online traffic for businesses across the UK, with the coronavirus pandemic accelerating the growth rate exponentially.
According to Statista, global online retail traffic grew by 37% between January 2019 and June 2020, reflecting a buying behaviour that shows no sign of reversing. As large volumes of brick-and-mortar stores close down and online shopping becomes the norm, offering a smooth e-commerce experience to your audience has become a must-have for companies of all shapes and sizes.
Opening an online shop is easier than ever thanks to simple website builders that offer a DIY approach through a drag-and-drop interface. However, whilst these will work for very small businesses at first, it’s surprising how quickly a product range and sales figures can outgrow what a platform has to offer.
Common problems that arise are limited customisation, restrictive stock management, clunky ordering systems and a lack of effective shipping integration. Even one of these shortfalls can make a huge difference to how your business performs, which is why an e-commerce solution designed around unique requirements should be in place from the start.
Based in East Yorkshire, Eyeweb is a web design and digital marketing agency that enables businesses across the UK to sell online without being confronted by obstacles and delays. The team created EyeCommerce specifically for clients that want to reach new audiences and guarantee efficient order fulfilment. Simultaneously, this clever system factors in the ability to grow in line with new goals and increased customer demand.
Eyeweb’s Managing Director, Paul Scott, explains this product in more detail: “We’re regularly contacted by business owners and sales teams who want to start selling online, as well as those who currently are but don’t have the freedom to expand their store. With EyeCommerce, you receive a custom dashboard that uncovers buyer trends and never have to worry about outgrowing the system. It’s everything you need in one place, minimising admin whilst maximising sales.”
With secure Amazon hosting that offers exceptional uptime and backup, itemised supplier ordering and GDPR-compliant email management, EyeCommerce enables all kinds of businesses to sell online in a stress-free way. Meanwhile, the specialists at Eyeweb are dedicated to customer service and provide first-rate advice on how to get the most from your sales platform.
“People are buying online more than ever before,” adds Paul. “If your business doesn’t have a reliable and scalable e-commerce site, it will never fulfil its true potential. Contact our team today to discover how we can significantly boost your sales.”
Eyeweb is offering three months of free marketing services when you order a new website before 31st July 2021.
