Managing a business can be hard work, especially when it comes to cutting through the noise and placing messages in front of your target audience. Raising brand awareness is only the first step, as you then need to engage the visitor and show them exactly why they should choose your company over its competitors. In the process, the online experience should be smooth, insightful and enjoyable, making it a very difficult balance to strike.
What is inbound marketing?
Inbound marketing has firmly established itself as the primary method of gaining relevant web traffic and interacting with curious visitors. The technique revolves around drawing in consumers who are looking for your type of products and services, rather than a scattergun approach that sends messages far and wide without a clear strategy.
When a business adopts inbound marketing, it greatly reduces the volume of irrelevant web traffic and attracts decision makers with an active interest in what’s on offer. By streamlining the experience, you speed up the sales process overnight.
Monitoring results is key
Whilst increasing web traffic through high Google rankings, social media activity, customised email campaigns and digital content is a great way to start, the process will reach a plateau if time isn’t invested into its ongoing improvement.
This involves measuring results and confirming whether or not the current course of action is the right one. As the content strategy is fine-tuned, your business will see a long-term increase in online traffic not only in volume but also in terms of quality and engagement.
Eyeweb can help
Eyeweb is a web design and digital marketing agency based in East Yorkshire, working with businesses across the UK to attract the right kind of web traffic and respond accordingly. The team specifically created EyePromote for businesses that don’t have the time to maintain effective digital marketing channels, saving the client countless hours whilst bringing awesome results and strengthening profit margins.
A few words from Paul
Eyeweb’s Managing Director, Paul Scott, says: “Our specialists deliver the full package, from search engine optimisation and Google ads, to social media management, content writing, email marketing, and the generation of inbound links from high-value websites to your own. We can also combine this with offline marketing, such as printed materials, magazine advertising and PR services, making us your go-to agency for sustainable business growth.”
Keep on track through advanced monitoring
Monthly reports are a key component of measuring results, as they give clear insight into how your digital activity is performing and confirms its return on investment. These reports also highlight areas that can be enhanced to better suit the needs of your visitors, helping your business to keep its communication channels fresh.
By incorporating continuous improvement into a marketing strategy, you ensure that your brand is providing exactly what its target audience expects from an online experience.
Get 3 months of free marketing
Eyeweb is offering three months of free marketing services when you order a new website before 31st July 2021. To find out more, get in touch with the team today.
