Leading full-service provider of traditional and digital signage solutions Astra Group has been recognised at The Sign Awards.
The national awards, hosted at Birmingham Town Hall, acknowledge the very best sign-making in the UK & Ireland. Astra Group was awarded the title Wayfinding Project of the Year at the prestigious annual event for its work at Wellington Place, Leeds.
The contract saw Astra Group tasked with designing and installing a suite of signage products to help visitors navigate the city’s leading commercial and retail destination.
Featuring signage professionals from across the world, the judges credited Astra Group for its innovative approach, harnessing the latest in design and technology to produce a series of architecturally striking signage installations that seamlessly blend with the environment.
Speaking on the win, Astra Group CEO, Jim Kerr, said: “This was a complex brief brilliantly executed by the team, who drew on their collective extensive wayfinding, design, and construction expertise to deliver a suite of signage products that effortlessly complement this impressive destination.
“To see their work recognised at this prestigious event and amongst so many industry peers is fantastic. It’s a win not just for Astra Group but our valued partners at Placemarque, with whom we worked closely on this project.”
Miles Jones, Senior Development Manager at Wellington Place, added: “Wellington Place is a remarkable development, that combines cutting-edge design with incredible Grade II heritage features.
“The sculptural signage designs produced by Astra Group complement the surrounding architecture, provide visitors not just with essential information but a striking point of added interest. We couldn’t be more pleased to see their work acknowledged; it’s thoroughly deserved.”
Amongst the range of products produced by Astra Group is a number of digital gateway monoliths that inform visitors what is on offer whilst helping them navigate the destination. Work took 16 weeks to deliver and was completed in February 2022.
Astra Group is a leader in producing innovative visual solutions for a wide variety of sectors including travel and transportation, hospitality, retail, leisure, and international events. UK & international clients include BT, Manchester Airport Group, Hilton Hotels & Resorts, Bowmer & Kirkland, NHS, Gino D’Acampo Hotels & Leisure, Manchester City Football Club, Samsung, Gatwick Airport, Skechers, Global, JCDecaux, easyJet, Alight Media, Arnold Clark, and Unilever.