A Teesside agency has announced the launch of an exciting digital project for the world’s leading human rights organisation, Amnesty International.
Big Bite, which operates out of Middlesbrough’s Boho Zone, has been working on a new core website theme for the global brand’s web presence in recent months, which will allow the team at Amnesty International to create multiple websites quickly and efficiently using WordPress, while holding on to a core identity that unifies each region.
The first sites have successfully launched in Puerto Rico, Mali and at amnesty.eu, with Amnesty Indonesia set to launch this month, and a further 10 websites due to be launched using the theme in the coming months.
Building on previous experience of working with enterprise brands, Big Bite worked with the human rights organisation to give them the tools to create websites that could be uniquely customised for their editorial needs.
“Working with the Amnesty movement has been a really exciting process for myself and the team” said Iain McPherson, co-founder of Big Bite. “To work with such an inspiring and aspirational group of people and to help them become more efficient with their web presence has been really rewarding” he added.
This is just one of many global projects to have been completed by Big Bite in the past 12 months, following the launch of an innovative mobile app for one of the largest banking and financial services organisations in the world in August 2018.
“Having a reusable framework means the whole Amnesty movement can cut overheads for each new build whilst ensuring brand, user experience and web standards are always consistent. By concentrating our future efforts into fewer platforms we’ll also be able to push updates and improvements to more users. This will allow us to focus our efforts on producing great content and giving our supporters the best possible experience in finding and acting upon the issues that matter to them” said Kevin Hartezberg, Lead UX Designer at Amnesty International.
Big Bite was awarded the prestigious WordPress VIP accolade in 2015, and is currently one of only 11 agencies worldwide with the status, and only the second UK company on the list which recognises exemplary work using the WordPress platform.
