As part of ongoing company expansion, BLJ Solicitors has invested in a full-scale brand overhaul to bring the company firmly into the modern age as it approaches its 200th anniversary.
First established in 1821, the North West based legal firm has welcomed a new brand identity, including the introduction of a new logo, to better reflect its modern ethos and forward-thinking approach to its services.
With locations in Liverpool, Warrington and Runcorn, BLJ Solicitors prides itself on embracing innovations within the sector, such as its recent utilisation of technology to offer clients a fluid digital service alongside its adoption of a paper-free initiative.
Managing Partner at BLJ Solicitors Mike Leeman said: “As we approach a significant business milestone, we are delighted to reveal this new look which we feel really reflects BLJ Solicitors’ forward-thinking attitude in an industry that can sometimes harbour traditional and often old-fashioned working practices and views.
“BLJ Solicitors has been in business for two centuries and our team has over 225 years combined legal experience. With such a legacy to protect and our strong foundations to build on, we consider it our duty to keep the firm at the cutting edge and keep driving innovation within the sector – we’re certainly not ones to rest on our laurels.”
BLJ Solicitors’ day-to-day working practices also reflect the firm’s modern attitude when it comes to assisting clients with various legal matters, from conveyancing to family law and criminal law to name a few. As recognition for its innovations in the sector, BLJ Solicitors’ criminal department has been shortlisted for this year’s Liverpool Law Society Legal Awards with winners set to be announced at a ceremony at Liverpool’s Rum Warehouse on Friday, May 17.
Mike added: “Being shortlisted at these prestigious sector awards is an honour and has come at a time of real progression within the firm with a number of new staff appointments to coincide our new look and identity. Our updated brand image is a way for us to embrace our latest chapter in business, marking the start of an exciting few months to come.”
The new BLJ Solicitors branding has been rolled out across their Liverpool, Runcorn and Warrington offices.