Moda Living, pioneer in the rental industry, and Intermarketing, being the global retail agency for adidas, know how to disrupt a market. The proof is in the pudding as team IMA/Moda have been nominated for the prestigious CG Architects 3D Film award for their CGI walkthrough video of Moda, Angel Gardens.
Moda Living, who are on a mission to break the boundaries of the property market, appointed Intermarketing Agency’s CGI department during 2018. Their innovative marketing strategy involves stunning, photo-realistic CGI, which allows anyone to enter the exceptional Moda neighborhoods before they’re even built.
Working closely with Moda’s inhouse team, architects and interior designer Naomi Cleaver, IMA created a CGI walkthrough video of Moda’s flagship development, Angel Gardens in Manchester. Recently nominated for the CG Architects 3D Film Award 2019. , the video flies through the development’s 35 stories, 466 apartments and unrivalled amenities.
Being nominated for such a prestigious award like the CG Architect 3D Film is a firm indication that team IMA/Moda are on the right path to abolishing all boundaries for property marketing. The CGI walkthrough is cool, edgy, photo-realistic and enticing – bet you want to move in tomorrow?
That’s not all they’ve done. Moda and Intermarketing recently delivered the world’s first virtual reality ground breaking ceremony at Moda’s Liverpool development, The Lexington.The event took place on 5th November 2018 and guests were invited to take part in a virtual scaling of The Lexington step by step. Exploring the building and taking in rooftop views of the glorious Liverpool skyline.
Using virtual reality and tech to bring buildings to life before one brick has even been built, allows potential residents to experience Moda’s state-of-the-art amenities. More than just an apartment – residents also have full use of the building, including rooftop sports pitch, private dining room, shared lounges, BBQ terrace, flexible workspace, 24hour concierge… the list goes on…
Lydia Eustace, Group Marketing Manager at Moda says:
‘‘Our aim is to create the UK’s leading lifestyle experience brand, using photorealistic CGI and VR allows us to give potential residents the opportunity to fully immerse themselves in buildings that haven’t even started coming out of the ground yet. The nomination is testament not only to the CGIs but also to the high quality of architecture and interiors that all contribute to creating the Moda brand.”
Fiona Dollan, 3D Project Director at Intermarketing Agency says:
‘’Working together with Moda to help launch their flagship development has been a brilliant experience since the first day. Our brief was to be bold, dynamic and disruptive by not conforming to the norm. This can be seen in the Angel Gardens CGI walkthrough and we are absolutely thrilled that we’ve been nominated for such a prestigious global award. It’s the ultimate pat on the back for the CGI team! You can talk about being great at what you do but a nomination like this does all the talking for you. We’re excited to attend the ceremony in August.’’
Head over to Intermarketing to view the full case study for further insight and inspiration.