Leeds-based integrated digital agency, twentysix, has launched a new website for award-winning luxury hotel group Corinthia Hotels.
twentysix were appointed to redevelop the new global website with a fresh design that illustrated the brand’s luxury nature.
Founded by the Pisani family of Malta in 1962, Corinthia Hotels represent timeless and effortless style in some of the world’s greatest locations. Corinthia London is home to Michelin-starred chef Tom Kerridge’s Bar and Grill as well as one of the largest and most exclusive spas in the capital.
With a target audience of affluent individuals and business travellers, the multi-award-winning agency spent a year creating the new website which is future proofed for further hotel additions expected by 2022.
The hotel group has locations across Europe and North Africa, requiring a site that would allow all nine hotels to be managed within one CMS. The site unifies website and blog content with one architecture to allow greater control and boost SEO performance. twentysix integrated Umbraco with reservation system SynXis which will provide Corinthia Hotels with increased tracking visibility on the booking journey.
High resolution, aspirational imagery was combined with integrated videos to create a visually stunning website that echoes the luxury of Corinthia Hotels.
As well as website development, twentysix also supported with audience analysis, UX, copy writing and design for the project.
Rebecca Barrie, Senior Marketing Director at Corinthia Hotels commented about the new website:
“The website is the window into the brand for prospective guests and partners and I am delighted that we have launched a major refresh of Corinthia . com that is truly confident, exquisite and elegant. This site is the first application of the company’s updated visual identity and tone of voice and it will provide customers with an improved user experience, while reflecting Corinthia’s brand values and showcasing exquisite product.”
Ryan Scott, CEO of twentysix commented on the project:
“This fantastic project has been about more than just creating a website for Corinthia Hotels, it’s been about developing a stunning, integrated platform that allows their digital presence to scale effectively as the Corinthia business grows over the coming years
“The hotel group is the epitome of luxury and we’re proud that the new website really reflects this.”