Manchester online fashion house Brand Attic is celebrating its second birthday with an 809% rise in revenue year-on-year, a recruitment drive and the launch of its first ever own-brand offering in 2017.
The ambitious young business credits its fast growth with an innovative marketing strategy and data-driven trends analysis, focussing largely on the use of high-profile influencers to boost brand awareness among the target audience of 25-34 year-olds.
From its headquarters in Eccles, Greater Manchester, the online retailer supplies over 30 leading labels including Fashion Union, Wal G, Neon Rose and AX Paris, and will add the likes of TFNC and DKNY to its portfolio later this year. It will also bring its private label to market for the first time in October, providing customers with a capsule wardrobe that is on-trend and competitively priced.
The company has already recruited seven new members of staff in 2017 and plans to expand further, drawing on the wealth of talent in the fashion and retail industry in Manchester and the North West.
Steph Linton, e-commerce manager at Brand Attic, says: “It’s just over two years since we launched at the end of April 2015 and during that time we have set ourselves ambitious targets to compete against the likes of ASOS and Boohoo.
“We have been bold in our marketing and pioneered influencer marketing, working with the likes of Made In Chelsea star Louise Thompson, local fashion blogger Megan Ellaby and model Vogue Williams to raise brand awareness. We are so proud to be a part of the North West’s thriving e-commerce scene and these latest stats, showing an 809% increase in annual revenue for June, show that our efforts are truly paying off.”
Brand Attic launched in 2015 with just three members of staff and now employs 16 people in roles spanning marketing, e-commerce, buying and design. Its vision is to become a leading destination for online fashion, bringing customers the highest standard of quality from its carefully curated selection of brands.
It recently launched its first TV advertising campaign to coincide with its second birthday and also rolled out multi-channel advertisements across 200 railway stations, 500 escalator panels and bus wraps around the North West.
Visits to the website are currently 2,544% higher than during the first month of launching and the latest monthly revenue is on track to beat record levels set during Black Friday 2016.
Steph says: “It is extremely exciting to think what the future might hold and, with our expanded marketing team and focus on adding new brands to the portfolio, we are confident we’ll continue in this rich vein of form.”
