Home Business Awards & Achievements Manchester’s Dept wins Global Sitecore Award with Triumph Motorcycles 

Manchester’s Dept wins Global Sitecore Award with Triumph Motorcycles 

The Manchester arm of international digital agency Dept has won a global ‘Ultimate Experience Award’ for its work with Triumph Motorcycles. Selected from the 20 winners of the 2020 Sitecore Experience Awards announced last month, the Ultimate awards further recognise five brands from around the globe whose digital transformations have elevated the customer experience.

The Manchester arm of international digital agency Dept has won a global ‘Ultimate Experience Award’ for its work with Triumph Motorcycles. Selected from the 20 winners of the 2020 Sitecore Experience Awards announced last month, the Ultimate awards further recognise five brands from around the globe whose digital transformations have elevated the customer experience.

Dept and Triumph Motorcycles were commended for making connections between consumer motivations, content and functionality to build better human connections and personalised content.

“Triumph is a forward-thinking brand and is getting closer to its customers via digital,” says Brian Robinson, UK Managing Director at Dept. “From optimising the technical infrastructure of the site, to helping them to maximise the potential of advanced personalisation, building their slick bike configurator and launching a new commerce store in the height of the pandemic, seeing the tangible business benefits of the work we’ve delivered is very rewarding.”


“We have partnered with Dept for four years and they were picked because they were pure digital specialists,” says Andy Jackson, Global Head of Digital at Triumph Motorcycles. “Dept offers a 360 set of digital solutions which support our growth as a business. We continue to work successfully in partnership and we have delivered improvements each year inline with the strategy and digital roadmap, and there’s even more we can do. It’s an exciting time ahead.”
On the opening day of this year’s virtual Sitecore Symposium Kyle Cassidy, Head of UX and Insights at Dept UK, teamed up with Andy Jackson, Global Head of Digital at Triumph Motorcycles, to present Triumph’s story during a keynote session. The awards ceremony was on the final day and winning the ultimate trophy put the Manchester team of Dept on the global stage.

“The Sitecore Experience Awards celebrate some of the most innovative implementations that are pushing the boundaries of exceptional customer experiences from our customers and partners, resulting in faster, more effective digital experiences that keep audiences more engaged and connected than ever, while maximising the use of content across an organisation’s channels and regions,” said Paige O’Neill, chief marketing officer, Sitecore.

“Through the Ultimate Experience Awards, we were looking to further highlight some outstanding digital transformation stories from our stellar roster of 2020 Experience Award winners. All five companies demonstrated incredible adaptability, flexibility and empathy, which enabled them to leverage the Sitecore platform to reach and support customers at a time when impactful human experiences and connections are more important than ever before.”

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