Home Business Awards & Achievements Maximalist design house wins big at the Northern Design Awards

Maximalist design house wins big at the Northern Design Awards

Photos: Kirsty Thompson for Cheshire Life

A designer renowned for her socially conscious, maximalist creations has been named best Designer/Maker at the Northern Design Awards.

Beth Travers, founder of wallpaper and fabric design house Bobo1325, took home the gong for her work on Yotel Manchester – a luxury hotel based in Manchester city centre.

Beth designed a selection of wallpapers and fabrics – all with her signature maximalist styling – which were used throughout the 216-room hotel, including sumptuous fabrics for the headboards and vibrant wallpapers for the karaoke bar and meeting rooms.

Beth said: “I am incredibly proud of my work on Yotel Manchester and to have it recognised by the Northern Design Awards is just amazing.

“It was one of the most creative projects I have been fortunate to be a part of and to see my work in all its technicolour glory is unreal. Hotels can often be very corporate and bland, so to be given such an exciting brief watch it come to life was a great experience.
“The Northern Design Award is the icing on the cake.”

Founded by Beth in 2016, Bobo1325 is renowned for its vibrant, maximalist designs that often convey key messages surrounding climate control and gender inequality.

Bruja, a design used throughout Yotel, was inspired by Picasso’s rose and blue periods and depicts a journey of mental health in a bid to banish the stigma.

Beth added: “Fabrics and wallpapers can do more than make a room look pretty. They can carry stories and meaning into the space around us.”