Ring, the world-leading lighting and automotive electrical specialist based in Leeds, will use Automechanika Frankfurt, one of the industry’s largest exhibitions attracting a global audience, to showcase its strategic rebrand.
Ensuring the brand is more coherent, consistent and competitive, the new designs have strong stand-out at point of sale and the product range will be easier to recognise, benefitting retailers as they clearly differentiate the company’s technical and considered approach.
Taking an 88m2 stand at the event, which takes place from 11 to 15 September, Ring will also take the opportunity to launch three new products; the next generation air compressors, innovative performance bulbs and the company’s slimmest LED inspection lamp to date.
The air compressors, which have been designed to make tyre maintenance easy and quick for motorists, are an extension of Ring’s industry-leading range. With over 10 years’ experience and multiple awards for its products, Ring’s air compressors include budget products through to top-of-the-range rechargeable units.
Best known for its innovative performance bulbs, Ring will showcase the latest automotive lighting innovation, the whitest road-legal performance halogen, the Xenon5000. Giving better reflections from road signs and closer to daylight, the bulb provides a more comfortable driving experience.
The team will also unveil Ring’s slimmest lamp, which has been designed to get into even the smallest of spaces in the engine bay. Featuring the signature twist and ratchet mechanisms from the MAGflex product range, the lamp is flexible enough to position and fit where it is needed.
Henry Bisson, Marketing Manager for Ring, comments: “Automechanika Frankfurt is the ideal place for us to showcase the new brand. We can feature our new products, which reinforce our commitment to innovation, whilst also creating point of sale displays that reflect the quality and technical competence of our products.
“We know that the automotive industry is a competitive space and that changes to the sector look likely to change more in the next ten years than they have in the last 100. That is why we need to be ahead of the game and to retain our position as a global leader in the supply of lighting and electrical products.”
The business will also take this opportunity to introduce its Future Technology Unit to delegates at the event. This specialist division is strategically tasked with identifying new products that look beyond the current horizon and can be considered as a focus, giving the company greater stability in the years to come.
