The digital and creative agency Zeal has recently undertaken a brand creation and launched a new designer, luxury dog bed website. Raised by Humans began with a realisation – the pet industry is crammed with dog beds that sacrifice design for convenience or assume that luxury must always translate to tweed and tartan.
The designer dog bed brand was created from scratch by Zeal, a full-service agency based in Leeds and London. The first step was undertaking a brand discovery workshop to lay the foundations of the brand and brand values before coming up with the name and eye-catching logo. The new brand puts design first and with that in mind the agency created Raised by Humans – a brand to be “admired by humans and loved by dogs”.
The website was designed and built by the in-house design and development team and launched in November this year. Together with the launch of the website, the initial marketing strategy started with the agency’s social media and content marketing team, as well as the SEO and Outreach team.
Graeme Firth, Director of Raised by Humans, says “Zeal was the perfect agency for us to get our branding for our dog bed company, as well as launching such a well-designed website. We’re really excited to see where Raised by Humans can go and are very optimistic of its future working alongside such a talented team of experts at Zeal.”
Nick Pomeroy, Head of Design at Zeal, says “We’re really excited to be working with the Raised by Humans team, it’s always a pleasure to have a client looking to shake-up an established market. The aim was always to take the tweed out of pet products and shift focus to the owner, and we feel we have given Raised by Humans a strong platform to carve out their own path and challenge the status quo. Here’s to a bright future and a great partnership.”
