Home Business Awards & Achievements Party Entertainment Business Expands To New Aintree Premises

Party Entertainment Business Expands To New Aintree Premises

Local party entertainment and marquee hire company Aladdin’s Cave is geared up for business growth after moving into new premises on Hanson Road in Aintree and winning a national award!

The company, which is in its third year of trading, saw a significant rise in sales when it invested in a new range of marquees from UK marquee and gazebo manufacturer Gala Tent. Aladdin’s Cave owner Stephen Roberts recognised that the business needed a permanent base and storage area, so decided to move the business to its own purpose-built premises.

The 1,500 sq ft unit, which consists of warehousing, a small showroom and a dance studio, is open to customers five days a week. Customers can now call in to discuss their marquee hire and party entertainment requirements and view the marquees and other products for hire. The business has now expanded to having three staff permanently employed and brings in seasonal staff at busy times.

The company recently was crowned winner of the prestigious Wedding Awards’ Northern England Region ‘DJ & Entertainment Services’. This was held at the Epstein Theatre in Liverpool on 8th March, with Aladdin’s Cave beating off strong competition from entertainment companies from across the whole of the UK.


Stephen Roberts, Managing Director at Aladdin’s Cave Entertainments, said: “It’s really exciting to move into these new premises. We’ve expanded quite a bit in the past 12 months and needed a dedicated storage area and also a dance studio for our entertainers. We have completely refurbished the premises and it looks great now so we’re looking forward to welcoming customers who are interested in discussing our party packages or viewing our marquees.”

He adds: “Winning the best DJ & Entertainments services award really is the icing on the cake. We’ve offered DJ and marquee hire for weddings for a while now, but with the boost we’ve had from winning the Wedding Awards, we’re really looking forward to developing this side of the business even further.”

In 2017, Aladdin’s Cave invested in three marquees from Gala Tent, which included a 4m x 8m, a 6m x 10m and a 3m x 6m marquee. As Stephen explains: “We had lots of enquiries from people looking for a suitable marquee to hire for garden parties – in most cases they just want someone to take care of everything, such as set up, flooring, lighting and heating. We also had a really busy Christmas period and could have hired out at least 20 marquees!”

Aladdin’s Cave prides itself on offering a bespoke service to customers, supplying not just the marquee, but also the lighting, heating, flooring, linings, chairs, tables or AV equipment and even a DJ if the customer requires one! The company will even source linings, chairs and decorations in specific colours, at the customers’ request. In 2017, the company also expanded its range of inflatables, which now includes a 50ft long inflatable assault course, a 15ft high Mega slide and 15 x 15ft adult bouncy castle, plus a number of sumo suits. This means it can cater for an even wider range of events from children’s parties, to festivals, fairs and corporate fun days. The company is the Liverpool Champion for Autism Together and staff are trained in Autism awareness, with the ability to promote an Autism-friendly environment.

Managing Director of Gala Tent, Jason Mace, explains: “It is great to hear that Aladdin’s Cave Entertainments has grown its business and moved to new premises and we look forward to seeing them go from strength to strength. We would also like to congratulate them on their well deserved win at the Wedding Awards! The company offers a quality service and wanted a range of marquees of the same calibre to be able to hire out to customers. There’s definitely a trend towards people of all ages looking to host parties and anniversaries at home, which is why they need that extra space that our marquees provide.”

Aladdin’s Cave Entertainments provides marquee hire, parties and entertainment services throughout Liverpool, Warrington, Manchester and the surrounding areas. This includes birthday parties, cultural events, religious ceremonies, festivals and shows, they also hire to businesses, schools and local authorities. Aladdin’s Cave is a specialist in providing mascot visits for children’s birthday parties or special events, including host and mascot, with games and dance routines plus prizes.
Founded in 1999, Gala Tent has grown to sell over 10,000 tents and marquees each year, along with around 90,000 event accessories and furniture products in the UK. In the UK, Gala Tent is a preferred supplier for organisations including the military, NHS, the South Yorkshire Fire & Rescue Service, South Yorkshire Police Service, St John’s Ambulance and AA.

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