Award winning, family business Rainbow Cosmetics, has chosen Manchester digital agency Return to manage the social advertising campaign for their Sunkissed bronzing brand.
#SunkissedReady is the new campaign from Sunkissed, which promotes the launch of their cosmetics collection; through a series of ‘Get the look’ tutorials from some of the UK’s fastest growing, beauty YouTubers.
The campaign, which launched on the 12th March with #SunkissedEverydayReady, is being supported with social advertising to promote each of the looks, which will also include Date Night, Prom, Festival and Holiday.
Discussing their reason for choosing Return, Managing Director, Stephen Sharman comments, “We wanted an agency who would work with us to maximise the return on our digital investment. Our #SunkissedReady campaign is not just about raising awareness, but also maximising our audience’s engagement. The team at Return very quickly understood our requirements and the ethos of our brand; combined with their specialist knowledge we’re confident that this will be a winning formula.”
Return’s focus will be on increasing awareness for the launch of Rainbow’s new products and engaging the brand’s consumers. Rainbow is one of many beauty and cosmetic brands to partner with Return.
