Ring, the leading European lighting and automotive aftermarket specialist, has become a supporter of TyreSafe, the UK’s charity dedicated to raising awareness of the importance of correct tyre maintenance and the dangers of defective and illegal tyres. As a supporter, Ring will help spread the key messages of TyreSafe’s campaigns and support the charity in its ongoing awareness raising.
In the past five years, tyre defects have contributed to over 3,000 road accidents in the UK, resulting in over 5,300 casualties, with an estimated cost to the UK economy of £461million. Each year, there are over 10 million illegal tyres on vehicles in the UK. As well as ensuring safety, motorists with properly maintained tyres can also improve fuel efficiency, helping saving money and cut CO2 emissions.
Henry Bisson, Marketing Manager at Ring, says: “Tyres are the only point of contact with the road, so it’s vital that motorists understand how to maintain them properly. As such, the work TyreSafe does to raise awareness of the issues and educate drivers is essential and we’re delighted to offer our support to their ongoing campaigns.”
TyreSafe was formed in 2006 to reduce the number of tyre-related incidents on Britain’s roads through raising awareness of the importance of tyre maintenance and the dangers of defective and illegal tyres. Since its inception, TyreSafe’s activities have helped reduce the number of people killed or seriously injured each year in a tyre related accident by 46%.
Stuart Jackson, chairman, TyreSafe, says: “TyreSafe is delighted to welcome Ring, as our supporters’ role is vital in helping to raise awareness of our potentially life-saving message. We’ll be working with them and all our supporters to continue to educate motorists on the importance of tyre safety and how a routine of tyre checks can reduce their risks on the roads, as well as save money and cut CO2 emissions.”
Ring is a leading supplier of tyre safety kit for motorists, including tyre inflators, tread depth and pressure gauges and emergency sealants. Its multi-award-winning range of tyre inflators allows motorist to quickly check tyre pressure and top up to the correct level.
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Notes to Editor
About Ring
Ring is an automotive aftermarket expert providing excellent vehicle lighting, workshop tools for professionals and maintenance accessories for motorists. An industry leader in tyre care products, Ring has won over 20 industry awards from across Europe for its tyre maintenance range, and is a bestseller in the UK, Ireland, France and Germany. Ring’s tyre inflators are rated consistently highly by consumers on a range of review and shopping websites.
About Tyre Safe
TyreSafe is the authority and first point of reference for tyre safety issues. It develops this position through a wide range of education and information programmes which encourage motorists to improve their attitudes and behaviour towards tyre care and safety.
TyreSafe was formed in 2006 to reduce the number of tyre-related incidents on Britain’s roads through raising awareness of the importance of tyre maintenance and the dangers of defective and illegal tyres. TyreSafe receives support from many areas of industry including most major tyre manufacturers, retailers and wholesalers, some associated equipment suppliers and a number of vehicle manufacturers. To deliver its messages, TyreSafe works closely with a wide range of commercial and government organisations such as the Highways England, RoadSafe, police forces, fire services, councils and many other bodies.
Since its inception, TyreSafe’s activities have helped reduce the number of people killed or seriously injured each year in a tyre related accident by 46%.
