Online running shoes, running clothing and outdoor gear retailer SportsShoes.com has won the best online operation of the year at an event regarded as the UK footwear retail industry’s Oscars.
Organised by Drapers, the UK’s leading authority on fashion retailing, the awards ceremony was held at the Grosvenor House in London and was attended by hundreds of industry decision makers.
Shipley-headquartered SportsShoes.com won after being shortlisted alongside seven other footwear retailers. These were Charles & Keith, Chatham Footwear, Envy Shoes, Fairfax & Favor, Hotter Shoes, Sante + Wade and Schuh.
Comprising 17 categories, the Drapers Footwear Awards are judged by a panel of experts chosen for their expertise, experience and positions within the industry.
Commenting on the win, the judges said SportsShoes.com had a “seamless” operation, describing it as “perfect”. The panel also said SportsShoes.com customers know they can place an order and receive it the next day.
Established in 1982, SportsShoes.com offers more than 17,000 products from 150 global running and outdoor brands. From a running perspective these include Asics, Nike, Adidas, Hoka and New Balance whilst in terms of outdoor they include Haglöfs, Mammut, Rab and Patagonia.
SportsShoes.com managing director, Brett Bannister, said: “It’s fantastic to be recognised by the Drapers Footwear Awards for our online operation. It’s testament to the capability of our people and their dedication to delivering a best-in-class online retail experience.
“We’re not going to rest on our laurels because we want to continually improve as a business whilst helping people enhance their lives and health through running and fitness.”
Earlier this year, SportsShoes.com also announced its intention to become the world’s most sustainable running equipment retailer by 2025. Called ‘Leave No Footprints’, the company’s sustainability strategy also includes becoming carbon net-zero in the future.
