The Grocer New Product Awards, held at the start of October in London, saw the family-run business come out on top in the ‘Gluten-Free – Savoury’ category.
Shoppers commented that the scampi was ‘crispy and tasty with nice large pieces.’ The Grocer experts were also impressed by saying ‘Genuinely delicious, whether you’re gluten-free or not.’
Commenting on the win, Laura Whittle Sales and Marketing Director at Whitby Seafoods said: ‘We’re so thrilled to have won the ‘Gluten-Free – savoury range’ for our bloomin’ special Gluten Free Scampi. We want to make seafood more accessible to everyone regardless of dietary requirements.
Our gluten-free range gives us the opportunity to bring our exciting and flavoursome range into a market that can sometimes be perceived as a bit bland. When researching the market and speaking to those people who are affected by gluten intolerance or coeliac disease, they told us that taste was important to them in their food, and something that shouldn’t be compromised. Therefore, we’ve made sure our gluten-free range tastes bloomin’ special just like the rest of our products!’
Whitby Seafoods gluten-free range is available in Asda and Sainsbury’s stores across the UK.