Olympian and UCI World Champion cyclist Lizzie Deignan has revealed her delight that the 2019 UCI Road World Championships are being hosted in Yorkshire in September and unveiled a new multipack design by Harrogate Water, alongside a competition to win tickets to the event, to celebrate the milestone.
Harrogate Spring is the official supplier of bottled water to the 2019 UCI Road World Championships and the Harrogate Spring bottling facility is on the route of the Harrogate Circuit, which will be used for all races over eight days of racing.
Lizzie, who is originally from Otley but now divides her time between Harrogate and Monaco, said: “I am so excited that the UCI Road World Championships are being held in Yorkshire. What a great opportunity to show the world how much we love our cycling and what Yorkshire has to offer.
“It’s great to see the Harrogate Spring design incorporating the iconic UCI rainbow stripes – blue, red, black, yellow and green – symbolising the rainbow of continents taking part and the millions of spectators tuning in around the globe.”
Lizzie has risen to become one of the world’s greatest elite cyclists since her potential was discovered by British Cycling when she was still at school in Otley. She has gone on to World and Olympic glory, crowned 2015 UCI Women’s Road World Champion, winning successive UCI Women’s Road Race Cups in 2014 and 2015 and a road silver medal at the 2012 London Olympics. Her most recent success was winning the UK’s Ovo Energy Women’s Tour, part of the UCI Women’s World Tour, in June this year.
Harrogate is the principal host town for the UCI Road World Championships, providing the finishing line for 11 different races. The multipack provides consumers with the chance to win a VIP trip to watch the event on the finish line, in addition to official merchandise giveaways.
Harrogate Spring brand manager Nicky Cain said: “The striking new 12 x 500ml multipack has standout appeal and will be available across retail to celebrate the global event, one of the greatest cycling milestones, watched by 250 million people in 150 countries.”
It will be the first time Great Britain has hosted the Championships since 1982 and cements Yorkshire’s global reputation as a cycling destination.
Races will start from six towns and cities across Yorkshire and race organisers anticipate record-breaking numbers of spectators, with millions of people expected to line the routes from Bradford, Doncaster, Leeds, Northallerton, Richmond and Ripon.
Nicky Cain added: “As well as loving cycling, we’re also passionate about recycling. All Harrogate Water products are 100 per cent recyclable and our PET and glass bottles are made using at least 50 per cent recycled content. We look forward to working with the organisers to make sustainability a core element of this great cycling event.”
The multipack design was created for Harrogate Spring by food brand design specialists CHILLI and incorporates cycling imagery alongside the colours of the famous and distinctive UCI rainbow.
Lizzie Deignan will feature in a series of videos as part of digital and social media marketing campaign.