Home Startups & Entrepreneurship Yorkshire Home Care Provider Announces Rebrand and New Services

Yorkshire Home Care Provider Announces Rebrand and New Services

A care firm which has recently moved to Batley has announced its new name with Managing Director, Paula Chamberlain, also setting out its vision for the future.

The firm has been rebranded to The Crescent, a nod to the company’s recently acquired headquarters which Paula and her 35 strong team have relocated to. Upon taking over the lease of the building, Paula has invested £25k into the renovation and rebrand to transform the building into a modern but traditional venue, perfect for a whole host of activities.

Alongside their core activity of looking after a complex range of care needs for children and adults across the Yorkshire region, The Crescent have announced further plans which will see the building become a key part of the community. Upon completion, the building will provide space for training and workshops, while it will also enable local groups to utilise the space for coffee mornings, wellbeing and yoga sessions.

Adding further services to their offering, The Crescent has plans to increase its turnover to over £1 million in 2018, an increase of over 25%, which will also create a variety of job opportunities. Already making an impact within the community, Paula took on two unemployed tradesmen for the renovation work of The Crescent and further to them delivering the renovations to an excellent standard and within tight deadlines, their employment is to be made permanent.


During these renovations, Paula saw the wider potential of the building which will see The Crescent’s cellar being converted into a workshop for young and old alike to learn a trade and new skills. Paula said ‘We are particularly focusing on ex-servicemen and ex-sports players to learn a new trade. I hope this will open up job opportunities for people often stuck at a crossroads.’