Growing Newcastle-based search marketing agency, Evolved Search, has announced it has appointed Martyn Addison into its newly-created Head of Strategy and Performance role, a key position for accelerating client growth and further positioning the agency as a strategy-first specialist in search.
Addison joins Evolved Search with a decade of digital marketing experience, gained in search marketing roles at eCommerce agency Visualsoft and most recently, almost 5 years in senior SEO and strategy roles at performance and affiliate marketing agency, Silverbean.
Speaking of his new position, Martyn said: “Whilst strategy is something that is already heavily considered at Evolved, as a standalone department it is still in its infancy, and for that reason, I am really excited about bringing it to life and utilising it to get even more results for clients. Ultimately for me, that is always the most rewarding aspect.
“I’ll be responsible for developing and managing the strategy department, in which we will be accountable for reviewing and accelerating client performance in relation to their agreed goals and objectives”, he continued.
This is the most recent of several hires by the award-winning agency during the challenging period of lockdown, with the team working fully-remote on client work for the likes of Select Car Leasing, tombola and Ocean Finance.
Tom Etherington, Operations Director, said: “We’re delighted to welcome Martyn to the team to head up and develop our strategic offering further. This is a key appointment for us – the first of its kind in the agency – allowing us to put more emphasis on being a genuine strategic growth partner for clients over the next 12 months – and beyond!
“There’s no denying that the last few months have brought a number of challenges for us as an agency, as well as within our client’s businesses, but despite this, we’ve been in a strong and fortunate position throughout, which has enabled us to nurture our existing team and invest in experienced and talented people like Martyn.”
Evolved Search is also in the process of adding several more heads to the agency across Paid Search, Conversion Rate Optimisation, Technical, and Digital PR.
The multi-award-winning agency is also nominated for six awards at the prestigious European Search Awards, including the ultimate honour of “Best SEO Campaign” with their client Tap Warehouse. The virtual ceremony will be held on Thursday, 3rd September and will celebrate the best in search marketing from across the continent.
